{"id":6811,"date":"2021-03-26T12:08:33","date_gmt":"2021-03-26T11:08:33","guid":{"rendered":"https:\/\/www.asterop.com\/fr\/?page_id=6811"},"modified":"2023-08-17T11:19:48","modified_gmt":"2023-08-17T09:19:48","slug":"dossier-donnees-flux","status":"publish","type":"page","link":"https:\/\/www.asterop.com\/fr\/index.php\/blog-asterop\/dossier-donnees-flux\/","title":{"rendered":"dossier donnees flux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6811\" class=\"elementor elementor-6811\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3814bf8e elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3814bf8e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5665742d\" data-id=\"5665742d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e4db318 elementor-widget elementor-widget-heading\" data-id=\"6e4db318\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">[Dossier]\n<br \/>Donn\u00e9es de flux<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad09c64 elementor-widget elementor-widget-heading\" data-id=\"ad09c64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Le g\u00e9omarketing change de dimension\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db1780d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5db1780d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31dcece8 elementor-widget elementor-widget-heading\" data-id=\"31dcece8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\">Auteur : Luc Coiffier\n\n\n\n<br \/>Temps de lecture : 9 min<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5448954 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"5448954\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-float\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/contactez-asterop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22624326\" data-id=\"22624326\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65b1314 elementor-widget elementor-widget-image\" data-id=\"65b1314\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2022\/03\/vrxg7.png\" class=\"attachment-large size-large wp-image-9755\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-757f0e9f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"757f0e9f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-686cb7cc\" data-id=\"686cb7cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dcbcef7 elementor-widget elementor-widget-text-editor\" data-id=\"7dcbcef7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 20px; color: var( --e-global-color-09fb93e ); background-color: var( --e-global-color-a8e2777 );\">Dans ce dossier, je vous invite \u00e0 d\u00e9couvrir en d\u00e9tail les donn\u00e9es de flux co\u00e9dit\u00e9es par Vectaury et Asterop, de leur cr\u00e9ation \u00e0 leur utilisation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea32ef1 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"3ea32ef1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a554f elementor-widget elementor-widget-text-editor\" data-id=\"78a554f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LES R\u00c9PONSES APPORT\u00c9ES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5558c7f elementor-widget elementor-widget-text-editor\" data-id=\"5558c7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Les donn\u00e9es de flux r\u00e9pondent \u00e0 quatre questions :<\/strong><\/p><ol><li>Combien de personnes passent ici ?<\/li><li>Qui sont-elles ?<\/li><li>D\u2019o\u00f9 viennent-elles ?<\/li><li>Comment sont-elles venues ?<\/li><\/ol><p>\u00a0<\/p><p>Rentrons un peu dans le d\u00e9tail de chacune des questions :<br \/><br \/><strong>COMBIEN ?<\/strong><\/p><ul><li>C\u2019est la premi\u00e8re question. Et juste apr\u00e8s vient l\u2019intervalle de temps sur lequel ce comptage est effectu\u00e9.<\/li><li>Nous fournissons les donn\u00e9es \u00e0 l\u2019ann\u00e9e, au mois, \u00e0 la semaine, au jour de la semaine et \u00e0 l\u2019heure.<\/li><li>Nous distinguons \u00e9galement les individus uniques et le nombre de passages. Nous reviendrons sur la distinction entre les deux un peu plus loin.<\/li><\/ul><p><strong>QUI ?<\/strong><\/p><ul><li>Une fois la question du \u00ab combien \u00bb r\u00e9solue, la question du \u00ab qui \u00bb se pose.<\/li><li>Nous mettons \u00e0 votre disposition les principaux profils sociod\u00e9mographiques : sexe, \u00e2ge et CSP.<\/li><li>Au total une trentaine d\u2019indicateurs permettent de qualifier les individus.<\/li><\/ul><p><strong>D\u2019OU ?<\/strong><\/p><ul><li>D\u2019o\u00f9 viennent les personnes qui passe \u00e0 un endroit ?<\/li><li>Cette question a deux d\u00e9clinaisons : o\u00f9 habitent elles et o\u00f9 travaillent-elles ?<\/li><li>Nous r\u00e9pondons aux deux d\u00e9clinaisons en fournissant les zones d\u2019habitation et de travail sous forme de liste de quartiers Iris (tous les mill\u00e9simes depuis 1999 sont support\u00e9s) et de taux de p\u00e9n\u00e9tration.<\/li><\/ul><p><strong>COMMENT ?<\/strong><\/p><ul><li>Enfin, la derni\u00e8re question concerne le moyen de transport utilis\u00e9.<\/li><li>Deux moyens de transport sont distingu\u00e9s : la voiture et \u00e0 pied.<\/li><\/ul><p><strong>Au total, plus de 250 indicateurs ont \u00e9t\u00e9 cr\u00e9\u00e9s et sont \u00e0 votre disposition.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374cd176 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"374cd176\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7087705 elementor-widget elementor-widget-text-editor\" data-id=\"7087705\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ET POUR QUOI FAIRE ?<\/p><p>CAS D&rsquo;USAGE : LE DIAGNOSTIC R\u00c9SEAU<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3614225 elementor-widget elementor-widget-image\" data-id=\"3614225\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/03\/flux-exploitation.jpg\" class=\"attachment-large size-large wp-image-6814\" alt=\"flux exploitation\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b17cd8 elementor-widget elementor-widget-text-editor\" data-id=\"58b17cd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pourquoi ce magasin est sous performant alors qu\u2019il n\u2019y a pas de raison apparente ?<\/strong><\/p><ul><li>Il peut \u00eatre mal plac\u00e9 et cach\u00e9 : une simple information de flux permet de v\u00e9rifier ce fait sans se d\u00e9placer.<\/li><li>Il a besoin d\u2019une r\u00e9novation : le taux de transformation entre le flux et le nombre de clients r\u00e9els est ais\u00e9ment v\u00e9rifiable et comparable avec les autres points de vente.<\/li><li>Il est ferm\u00e9 aux heures de pointe : le flux heure par heure permet de valider les meilleures heures.<\/li><li>Il n\u2019a pas de parking : alors que seulement 10% des passants sont des pi\u00e9tons.<\/li><li>\u2026<\/li><\/ul><p>\u00a0<\/p><p>Il ne s\u2019agit ici que de quelques-unes des questions auxquelles il \u00e9tait compliqu\u00e9 voire impossible de r\u00e9pondre en l\u2019absence d\u2019information de flux.<br \/>Nous en avons identifi\u00e9s des dizaines d\u2019autres que nous int\u00e9grons syst\u00e9matiquement lors de la r\u00e9alisation de nos diagnostics de r\u00e9seau.<br \/>Chacune de ces questions a une r\u00e9percussion directe potentielle sur l\u2019activit\u00e9 du magasin, et chacune de ces questions dispose la plupart du temps d\u2019une r\u00e9ponse op\u00e9rationnelle en utilisant simplement les donn\u00e9es de flux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eaf6eab elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"5eaf6eab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff5ac2 elementor-widget elementor-widget-text-editor\" data-id=\"9ff5ac2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ET POUR QUOI FAIRE ?<\/p><p>CAS D&rsquo;USAGE : L&rsquo;\u00c9TUDE D&rsquo;IMPLANTATION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f98ff3 elementor-widget elementor-widget-image\" data-id=\"5f98ff3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/03\/flux-implantation.jpg\" class=\"attachment-large size-large wp-image-6815\" alt=\"flux-patients-laboratoire-pharmacie\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6b8da6 elementor-widget elementor-widget-text-editor\" data-id=\"3f6b8da6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ici il s\u2019agit de r\u00e9pondre \u00e0 la question pos\u00e9e mille fois : l\u2019emplacement \u00e0 l\u2019air bien, mais combien de personnes passent devant ?<br \/>S\u2019il y avait un cas embl\u00e9matique de l\u2019utilisation des donn\u00e9es de flux c\u2019est bien celui-l\u00e0.<br \/><br \/>\u00c0 ce sujet nos solutions permettent de comparer ais\u00e9ment plusieurs emplacements potentiels, et plusieurs points de vente existants.<br \/>Il s\u2019agit d\u2019une fonctionnalit\u00e9 standard, et voici un exemple de tableau de comparaison entre diff\u00e9rents points de vente et projet de point de vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7961e7e elementor-widget elementor-widget-image\" data-id=\"7961e7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"583\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/03\/panier-de-comparaison-mobnflux-1.jpg\" class=\"attachment-large size-large wp-image-6816\" alt=\"panier de comparaison analyzer online asterop\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b23dd elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"95b23dd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ba5aa elementor-widget elementor-widget-text-editor\" data-id=\"e4ba5aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ET POUR QUOI FAIRE ?<\/p><p>CAS D&rsquo;USAGE : L&rsquo;OPTIMISATION DU CIBLAGE ISA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e1c36 elementor-widget elementor-widget-image\" data-id=\"89e1c36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/03\/flux-isa-2.jpg\" class=\"attachment-large size-large wp-image-6817\" alt=\"flux ciblage isa\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4796a elementor-widget elementor-widget-text-editor\" data-id=\"0e4796a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 ce stade nous n\u2019avons pas encore exploit\u00e9 le \u00ab d\u2019o\u00f9 \u00bb de notre s\u00e9rie de questions.<br \/><br \/>L\u2019optimisation des op\u00e9rations de ciblage ISA est une recrue de choix pour l\u2019utilisation de cette donn\u00e9e.<br \/><br \/>Vous souhaitez mener une campagne de conqu\u00eate ? Simplifiez-vous la t\u00e2che en s\u00e9lectionnant les quartiers dans lesquels vous avez des passants mais peu de clients.<br \/>\u00c0 l\u2019inverse, pour une campagne de fid\u00e9lisation, vous allez insister sur les quartiers peu repr\u00e9sent\u00e9s dans votre zone de chalandise r\u00e9elle, mais dans laquelle vous avez des clients.<br \/><br \/>Vous disposez enfin d\u2019une donn\u00e9e terrain, r\u00e9elle, repr\u00e9sentative et fiable pour prendre vos d\u00e9cisions d\u2019investissement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e3891 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"70e3891\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f97c36d elementor-widget elementor-widget-text-editor\" data-id=\"f97c36d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLE FLUX D&Egrave;S LA PRISE DE D&Eacute;CISION\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cda146 elementor-widget elementor-widget-text-editor\" data-id=\"2cda146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ind\u00e9pendamment de l\u2019existence de ces donn\u00e9es, la grande nouveaut\u00e9 est que l\u2019ensemble de ces indicateurs est disponible directement et instantan\u00e9ment en tout point du territoire m\u00e9tropolitain.<br \/>Il est termin\u00e9 le temps o\u00f9 il fallait plusieurs jours \u00e0 plusieurs semaines entre la commande et la mise \u00e0 disposition de la donn\u00e9e.<br \/><br \/>Aujourd\u2019hui, si vous disposez d\u2019un abonnement Analyzer Online, vous pouvez cr\u00e9er un projet n\u2019importe o\u00f9, tester n\u2019importe quel point de vente de votre parc et obtenir toutes les informations de flux associ\u00e9es&#8230; en un clic et int\u00e9gr\u00e9es \u00e0 tous les autres indicateurs.<br \/><br \/>Et si vous ne disposez pas d\u2019un abonnement Analyzer Online, vous pouvez obtenir la m\u00eame donn\u00e9e au format base de donn\u00e9es en quelques heures, ou utiliser notre API REST pour acc\u00e9der directement \u00e0 notre service de DaaS (Data as a Service) ou l\u2019int\u00e9grer \u00e0 votre application.<br \/><br \/>Comme vous pourrez le constater, nous avons fait tout notre possible pour simplifier et d\u00e9mocratiser le plus possible l\u2019exploitation de ces donn\u00e9es dans toutes vos analyses et vos applications.<br \/><br \/>Cela va sans le dire, mais toutes les \u00e9tudes que nous r\u00e9alisons peuvent \u00e9galement b\u00e9n\u00e9ficier des donn\u00e9es de flux.<br \/>Que ce soit une \u00e9tude d\u2019implantation pour une pharmacie, ou le rapprochement de deux enseignes, nous disposons de la donn\u00e9e de flux sur tout le territoire donc tout concoure \u00e0 en g\u00e9n\u00e9raliser l\u2019utilisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b87e7 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"56b87e7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d87a0b elementor-widget elementor-widget-text-editor\" data-id=\"7d87a0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00c9FINITION : PASSANTS OU PASSAGES ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33096b elementor-widget elementor-widget-text-editor\" data-id=\"d33096b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant de continuer, abordons la question du comptage des passages vs le comptage des individus.<br \/><br \/>Au d\u00e9part nous avons h\u00e9sit\u00e9 sur la strat\u00e9gie \u00e0 aborder pour la mise \u00e0 disposition des indicateurs. Nous avons donc interrog\u00e9 nos clients sur la pertinence de disposer de l\u2019un ou de l\u2019autre.<br \/><br \/>Forc\u00e9ment les r\u00e9ponses ont \u00e9t\u00e9 vari\u00e9es en fonction des besoins et des usages. Certains souhaitent compter les individus uniques qui passent devant un magasin, les autres veulent connaitre la fr\u00e9quentation globale d\u2019une rue commer\u00e7ante.<br \/><br \/>Au final nous avons d\u00e9cid\u00e9 de fournir les deux s\u00e9ries d\u2019indicateurs, parce que\u2026 parce que c\u2019\u00e9tait possible et que cela r\u00e9pondait \u00e0 diff\u00e9rents besoins clairement identifi\u00e9s.<br \/>Donc pourquoi se priver ?<br \/><br \/>Vous disposez ainsi des donn\u00e9es de passages et des individus uniques.<br \/>Pour donner une analogie avec les statistiques de fr\u00e9quentation des sites web : les individus uniques correspondent au nombre de visiteurs uniques, et les passages correspondent \u00e0 l\u2019audience.<br \/>Autant l\u2019identification des visiteurs uniques est relativement simple (surtout lorsque vous b\u00e9n\u00e9ficiez de la base de profils qualifi\u00e9s de Vectaury), autant le nombre de passages est un peu plus complexe \u00e0 d\u00e9terminer.<br \/>Sans entrer dans le d\u00e9tail, il n\u00e9cessite d\u2019analyser plus finement les donn\u00e9es afin d\u2019\u00e9viter de prendre en compte les habitants qui font les cents pas en attendant le bus devant chez eux.<br \/><br \/>Dans tous les cas vous b\u00e9n\u00e9ficiez des deux indicateurs, et cela vous donne \u00e9galement acc\u00e8s \u00e0 l\u2019indicateur composite qui vous indique le nombre de passages par individu, donc le taux de fr\u00e9quentation r\u00e9p\u00e9t\u00e9 d\u2019un lieu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6422e2 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"a6422e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60936a0 elementor-widget elementor-widget-text-editor\" data-id=\"60936a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUNE DONN\u00c9E &Agrave; JOUR\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c178e4f elementor-widget elementor-widget-text-editor\" data-id=\"c178e4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asterop a investi dans la cr\u00e9ation et la mise au point de processus garantissant la mise \u00e0 jour et la qualit\u00e9 des donn\u00e9es mises \u00e0 disposition de nos clients.<br \/>Vectaury a investi lourdement dans la mise au point de processus permettant d\u2019automatiser et de s\u00e9curiser l\u2019exploitation des centaines de millions d\u2019informations de flux.<br \/>La mise en commun de nos expertises a naturellement amen\u00e9 \u00e0 la cr\u00e9ation d\u2019une donn\u00e9e qui b\u00e9n\u00e9ficie des meilleurs processus de mise \u00e0 jour et des donn\u00e9es de r\u00e9f\u00e9rence les plus \u00e0 jour.<br \/>En pratique, les donn\u00e9es de flux sont mises \u00e0 jour quatre fois par an.<br \/>Elles sont disponibles pour l\u2019ensemble des mill\u00e9simes d\u2019Iris disponibles et maintenu par Asterop : de 1999 \u00e0 aujourd\u2019hui. (cf. Dossier Donn\u00e9es RPP). Donc, quel que soit le mill\u00e9sime Iris dans lequel vous travaillez, les donn\u00e9es de flux sont disponibles.<br \/>Elles sont redress\u00e9es statistiquement en utilisant le dernier recensement RPP disponibles.<br \/>Les donn\u00e9es emplois utilis\u00e9es pour le redressement des emplois sont mod\u00e9lis\u00e9es en utilisant la derni\u00e8re base SIRENE disponible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb34c4 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"beb34c4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55be0a0 elementor-widget elementor-widget-text-editor\" data-id=\"55be0a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LE PREMIER CHANGEMENT DE DIMENSION : LE VOLUME<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4559995 elementor-widget elementor-widget-text-editor\" data-id=\"4559995\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La donn\u00e9e de flux est issue de la collecte des traces GPS de plusieurs dizaines de millions de t\u00e9l\u00e9phones portables.<br \/>Plus de 120 millions de traces sont ainsi collect\u00e9es chaque jour, soit pr\u00e8s de 4 milliards de positions g\u00e9ographiques par mois.<br \/><br \/>C\u2019est un peu comme si vous aviez \u00e0 votre disposition un sondage r\u00e9alis\u00e9 sur un \u00e9chantillon de plusieurs millions de personnes.<br \/>Pour vous donner une id\u00e9e, les premi\u00e8res analyses de flux r\u00e9alis\u00e9es par Affim\u00e9trie (devenue Mobim\u00e9trie) au d\u00e9but des ann\u00e9es 2000 utilisaient un \u00e9chantillon de quelques dizaines de milliers de personnes interrog\u00e9es sur leurs trajets lors d\u2019une seule journ\u00e9e.<br \/><br \/>En 2020, La donn\u00e9e collect\u00e9e par Vectaury couvre plusieurs millions de personnes, pour tous leurs d\u00e9placements personnels et professionnels tout au long de l\u2019ann\u00e9e, avec une pr\u00e9cision g\u00e9ographique de l\u2019ordre du m\u00e8tre et une pr\u00e9cision temporelle de l\u2019ordre de la minute.<br \/><br \/>Quelqu\u2019un a dit Big Data ? Nous sommes en plein dedans.<br \/><br \/>Concr\u00e8tement, les donn\u00e9es utilis\u00e9es sont au minimum 150 000 fois plus volumineuses qu\u2019il y a quelques ann\u00e9es.<br \/>Et ce qui n\u2019\u00e9tait pas techniquement possible, ni m\u00eame envisageable il y a 10 ans, est devenu la r\u00e9alit\u00e9 d\u2019aujourd\u2019hui.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7a60a elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"9f7a60a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9f7ea elementor-widget elementor-widget-text-editor\" data-id=\"2b9f7ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LE SECOND CHANGEMENT DE DIMENSION : LA STATISTIQUE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319f7f7 elementor-widget elementor-widget-text-editor\" data-id=\"319f7f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Continuons un peu sur l\u2019aspect technique.<br \/>Une fois la donn\u00e9e collect\u00e9e, elle est analys\u00e9e par Vectaury :<\/p><ol><li>Pour \u00e9liminer les donn\u00e9es non significatives. Elle est nettoy\u00e9e, d\u00e9doublonn\u00e9e, recal\u00e9e\u2026 sur l\u2019ensemble des 25 millions de profils pr\u00e9sents dans la base, 90% sont \u00e9limin\u00e9s pour ne garder que les plus repr\u00e9sentatifs<\/li><li>Les lieux de r\u00e9sidence et de travail sont d\u00e9termin\u00e9s statistiquement \u00e0 partir des positions g\u00e9ographiques<\/li><li>Les profils sociod\u00e9mographiques sont d\u00e9duits des lieux de r\u00e9sidence en utilisant les donn\u00e9es du r\u00e9f\u00e9rentiel Asterop<\/li><li>Le r\u00e9seau routier et ses 60 millions de segments sont utilis\u00e9s pour valider et qualifier les diff\u00e9rents d\u00e9placements et les moyens de transport associ\u00e9s<\/li><\/ol><p>\u00a0<\/p><p>Au final, plusieurs m\u00e9thodologies de redressement ont \u00e9t\u00e9 imagin\u00e9es, con\u00e7ues et mises au point par les \u00e9quipes de Vectaury et Asterop, avec un seul objectif : s\u00e9curiser les donn\u00e9es mises \u00e0 votre disposition pour vos analyses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fbfd5 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"28fbfd5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac9f5c elementor-widget elementor-widget-text-editor\" data-id=\"5ac9f5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ET LA RGPD ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b65586 elementor-widget elementor-widget-text-editor\" data-id=\"2b65586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le processus de collecte et de traitement des donn\u00e9es \u00e0 caract\u00e8re personnel mis en \u0153uvre par Vectaury a \u00e9t\u00e9 valid\u00e9 par la CNIL.<br \/>Les donn\u00e9es ainsi collect\u00e9es sont ensuite agr\u00e9g\u00e9es au niveau Iris par Vectaury. A ce stade et compte tenu des volumes, la donn\u00e9e restitu\u00e9e n\u2019a plus aucun caract\u00e8re personnel.<br \/>Pour \u00eatre limpide, Asterop et Vectaury garantissent la conformit\u00e9 au RGPD de la donn\u00e9e mise \u00e0 disposition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac710a elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"9ac710a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20348af elementor-widget elementor-widget-text-editor\" data-id=\"20348af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLE TROISI&Egrave;ME CHANGEMENT DE DIMENSION : LE PRIX\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4626d90 elementor-widget elementor-widget-text-editor\" data-id=\"4626d90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il n\u2019\u00e9tait pas possible de faire un dossier sur les donn\u00e9es de flux sans en aborder la question du co\u00fbt.<br \/><br \/>Afin de justifier la pr\u00e9sence de ce paragraphe dans un article du blog, il est n\u00e9cessaire de le replacer dans un contexte g\u00e9n\u00e9ral.<br \/>En 2009, lorsqu\u2019Asterop a \u00e9t\u00e9 d\u00e9march\u00e9 par les op\u00e9rateurs t\u00e9l\u00e9phoniques pour revendre de la donn\u00e9e de flux, nous parlions en dizaines de milliers d\u2019euros par site pour des \u00e9tudes, avec des r\u00e9ductions en volume.<br \/>Il y a quelques ann\u00e9es, une proposition a \u00e9t\u00e9 faite \u00e0 un de nos clients pour un tarif autour de 3 k\u20ac par site. Et c\u2019\u00e9tait consid\u00e9r\u00e9 comme une bon prix \u00e0 l\u2019\u00e9poque.<br \/>\u00c0 chacun de ces interlocuteurs nous avons indiqu\u00e9 que de tels tarifs ne permettaient pas (a) de d\u00e9mocratiser l\u2019acc\u00e8s \u00e0 la donn\u00e9e de flux (b) de rentabiliser les investissements r\u00e9alis\u00e9s pour constituer les r\u00e9f\u00e9rentiels de donn\u00e9es.<br \/>Et pendant ce temps-l\u00e0 nous constations la baisse inexorable des prix. Ce qui nous am\u00e8ne \u00e0 aujourd\u2019hui\u2026<br \/><br \/>D\u00e8s nos premiers contacts avec Vectaury nous avons partag\u00e9 la m\u00eame vision : une donn\u00e9e de qualit\u00e9 \u00e0 un prix attractif et fortement d\u00e9gressif \u00e9tait n\u00e9cessaire pour r\u00e9pondre aux exigences du g\u00e9omarketing.<br \/><br \/>Pour cette raison, nous avons choisi de retenir trois param\u00e8tres dans la d\u00e9termination du co\u00fbt global :<\/p><ul><li>Le nombre de sites : un site correspond \u00e0 une coordonn\u00e9e latitude\/longitude ou \u00e0 une adresse<\/li><li>Le type de donn\u00e9es retenu : pi\u00e9ton ou voiture, pi\u00e9ton et voiture, les saisonnalit\u00e9s et fr\u00e9quence<\/li><li>Le nombre d\u2019ann\u00e9es d\u2019engagement<\/li><\/ul><p>\u00a0<\/p><p>En ce qui concerne la d\u00e9gressivit\u00e9, elle est cumulative avec le nombre d\u2019ann\u00e9es d\u2019engagement : par exemple si vous vous engagez pour 100 sites sur 2 ans, vous b\u00e9n\u00e9ficiez du m\u00eame tarif par site que si vous achetez 200 sites\u2026 d\u00e8s la premi\u00e8re ann\u00e9e.<br \/><br \/>Pour donner quelques ordres de grandeurs :<\/p><ul><li>Pour 10 sites, les prix d\u00e9marrent \u00e0 56 \u20ac par site sans engagement<\/li><li>Pour 200 sites\/an, les prix d\u00e9marrent \u00e0 37 \u20ac par site avec 2 ans d\u2019engagement<\/li><li>Et pour 1000 sites\/an, les prix d\u00e9marrent \u00e0 18 \u20ac par site avec 3 ans d\u2019engagement<\/li><\/ul><p>\u00a0<\/p><p>Si vous avez une question ou un projet, n\u2019h\u00e9sitez pas \u00e0\u00a0<a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/contact.html\" target=\"_blank\" rel=\"noopener\">contacter votre chef de projet.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-042657d elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"042657d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4edac30 elementor-widget elementor-widget-text-editor\" data-id=\"4edac30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2020 ET L&rsquo;IMPACT DU CONFINEMENT ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0565ef elementor-widget elementor-widget-text-editor\" data-id=\"a0565ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour terminer ce dossier, il nous semblait important d\u2019aborder le cas de l\u2019ann\u00e9e 2020.<br \/>Cela peut vous para\u00eetre obsol\u00e8te si vous lisez ce dossier en 2022, mais la r\u00e9alit\u00e9 est qu\u2019en 2020 le flux a \u00e9t\u00e9 totalement atypique au point qu\u2019il nous a sembl\u00e9 opportun de traiter cette ann\u00e9e de fa\u00e7on un peu particuli\u00e8re.<br \/>Nous n\u2019allions tout de m\u00eame pas nous priver d\u2019en tirer des enseignements.<br \/><br \/>\u00c0 la base, les donn\u00e9es sont mises \u00e0 jour 4 fois par an et calcul\u00e9es sur 12 mois glissants.<br \/>Ainsi, d\u00e9but octobre 2020, les donn\u00e9es disponibles vont d\u2019Octobre 2019 \u00e0 Septembre 2020.<br \/>Et en janvier 2021, les donn\u00e9es disponibles iront de janvier 2020 \u00e0 d\u00e9cembre 2020.<br \/><br \/>Par contre \u00e0 partir d\u2019avril 2021, vous disposerez de deux jeux de donn\u00e9es : toujours les 12 derniers mois glissants mais nous y ajouterons l\u2019ann\u00e9e 2020 dans son int\u00e9gralit\u00e9.<br \/><br \/>Ainsi, vous pourrez non seulement garder les donn\u00e9es de r\u00e9f\u00e9rence, mais vous pourrez \u00e9galement utiliser les donn\u00e9es atypiques de 2020 dans vos \u00e9tudes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4017268 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"4017268\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8667a45 elementor-widget elementor-widget-text-editor\" data-id=\"8667a45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article class=\"pages-produits\"><p><i>Leader de l&rsquo;optimisation des r\u00e9seaux de points de vente, Asterop cr\u00e9e des solutions personnalis\u00e9es et propose des donn\u00e9es de qualit\u00e9 pour fiabiliser vos d\u00e9cisions d&rsquo;implantations et de ciblage.<\/i><\/p><p><strong>Int\u00e9ress\u00e9 ? Nos \u00e9quipes commerciales\u00a0<a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/contact.html\" target=\"_blank\" rel=\"noopener\"><i>r\u00e9pondent \u00e0 vos questions<\/i><\/a><\/strong><\/p><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dcdf64f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcdf64f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83e1b94\" data-id=\"83e1b94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f822b6 elementor-widget elementor-widget-heading\" data-id=\"58f822b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pour aller plus loin...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111a177c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"111a177c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c876b5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c876b5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1196f4d1\" data-id=\"1196f4d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eebd940 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"6eebd940\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/06\/data-lsa-1320.jpg);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Data LSA Quelles nouveaut\u00e9s pour 2020 ?<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLa base LSA, c\u2019est plus de 100 000 points de vente recens\u00e9s en France chaque ann\u00e9e. Cette base de donn\u00e9es...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/base-lsa\/\">\n\t\t\t\t\t\tLire la suite\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb20a6c elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"2cb20a6c\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/dossier-online-1520.jpg);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Analyzer Online, le making of<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLes ann\u00e9es 2010 ont vu appara\u00eetre les smartphones, les tablettes num\u00e9riques et la g\u00e9n\u00e9ralisation du \"Cloud Computing\"...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/recensement-permanent\/\">\n\t\t\t\t\t\tLire la suite\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c82e6c9\" data-id=\"3c82e6c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de22638 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"7de22638\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/data-finess-1520.jpg);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Base de donn\u00e9es FINESS : Le r\u00e9pertoire des \u00e9tablissements sant\u00e9 en France<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLa base de donn\u00e9es FINESS r\u00e9pertorie l'ensemble des \u00e9tablissements...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/base-finess\/\">\n\t\t\t\t\t\tLire la suite\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15631dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15631dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09980aa\" data-id=\"09980aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c75da8 elementor-widget elementor-widget-template\" data-id=\"5c75da8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"6462\" class=\"elementor elementor-6462\">\n\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-46807ca7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46807ca7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e48ea6e\" data-id=\"6e48ea6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b5e138 elementor-widget elementor-widget-image\" data-id=\"67b5e138\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"210\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/12\/Logo-asterop-blanc.png\" class=\"attachment-medium_large size-medium_large wp-image-5219\" alt=\"logo asterop blanc texte a droite\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14508d94 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"14508d94\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tRestez connect\u00e9 avec toute l'actualit\u00e9 Asterop,\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d598c elementor-widget elementor-widget-heading\" data-id=\"76d598c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">En recevant chaque semaine notre newsletter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3593e0 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"f3593e0\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6462\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"f3593e0\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Asterop\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email_footer elementor-col-40 elementor-md-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email_footer\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVotre adresse mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email_footer]\" id=\"form-field-email_footer\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Votre adresse mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_187bc01 elementor-col-40 elementor-md-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_187bc01\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom et pr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_187bc01]\" id=\"form-field-field_187bc01\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Nom et pr\u00e9nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2d90c4\" data-id=\"a2d90c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ab6e97d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ab6e97d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-224ae4dd\" data-id=\"224ae4dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2949b7bb elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2949b7bb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solutions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37de6996 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"37de6996\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/application-analyzer-online\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Online<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/logiciel-analyzer-desktop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Desktop<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/appli-analyzer-campaign-ciblage-isa\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Campaign<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/analyzer-api-webservices\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer API<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3672ed98\" data-id=\"3672ed98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28409817 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"28409817\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Donn\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131803c2 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"131803c2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/donnees-exclusives-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exclusives<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-metiers\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M\u00e9tiers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/packs-de-data\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Packs de data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-internationales\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Internationales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3760d08e\" data-id=\"3760d08e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f4eefe elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61f4eefe\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a51bad0 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a51bad0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/developpez-votre-reseau\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diagnostic<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotez-votre-reseau-points-de-vente\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pilotage<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotage-communication\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/autres-expertises\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Autres expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-19cd5ddb\" data-id=\"19cd5ddb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f45ae6d elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6f45ae6d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ressources<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4948dd65 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4948dd65\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a 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src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/02\/youtube.png\" class=\"attachment-thumbnail size-thumbnail wp-image-11640\" alt=\"\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f496496 elementor-widget elementor-widget-heading\" data-id=\"1f496496\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tous droits r\u00e9serv\u00e9s\u00a9 2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[Dossier] Donn\u00e9es de flux Le g\u00e9omarketing change de dimension Auteur : Luc Coiffier Temps de lecture : 9 min Contactez-nous Dans ce dossier, je vous invite \u00e0 d\u00e9couvrir en d\u00e9tail les donn\u00e9es de flux co\u00e9dit\u00e9es par Vectaury et Asterop, de leur cr\u00e9ation \u00e0 leur utilisation. LES R\u00c9PONSES APPORT\u00c9ES Les donn\u00e9es de flux r\u00e9pondent \u00e0 quatre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":282,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"on","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-6811","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Mob&#039;n Flux : le g\u00e9omarketing change de dimension<\/title>\r\n<meta name=\"description\" content=\"Pourquoi ce magasin est sous performant ? 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