{"id":3433,"date":"2020-11-03T15:16:04","date_gmt":"2020-11-03T14:16:04","guid":{"rendered":"https:\/\/www.asterop.com\/fr\/?page_id=3433"},"modified":"2023-08-10T15:52:38","modified_gmt":"2023-08-10T13:52:38","slug":"francais-et-commerces-pres-de-chez-eux","status":"publish","type":"page","link":"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/francais-et-commerces-pres-de-chez-eux\/","title":{"rendered":"Fran\u00e7ais et commerces pr\u00e8s de chez eux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3433\" class=\"elementor elementor-3433\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94e191d elementor-section-height-min-height elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"94e191d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-785d7f03\" data-id=\"785d7f03\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8dc02e elementor-widget elementor-widget-heading\" data-id=\"7a8dc02e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les fran\u00e7ais et les commerces pr\u00e8s de chez eux<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136009ac elementor-widget elementor-widget-heading\" data-id=\"136009ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Berceau d'in\u00e9galit\u00e9s  entre les privil\u00e9gi\u00e9s des m\u00e9trop\u00f4les et les d\u00e9laiss\u00e9s de la France p\u00e9riph\u00e9rique\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf69cb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eaf69cb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1428b5a4 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1428b5a4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCommuniqu\u00e9 de presse du 22 mai 2018 sur une \u00e9tude OpinionWay pour Asterop\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c82e53 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"66c82e53\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/contactez-asterop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d549531\" data-id=\"1d549531\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3c8925 elementor-widget elementor-widget-image\" data-id=\"e3c8925\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/02\/metropoles-vs-commerces.jpg\" class=\"attachment-large size-large wp-image-6443\" alt=\"illustration ville metropole\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77b2a68a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b2a68a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f311f16\" data-id=\"f311f16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a83c57c elementor-widget elementor-widget-text-editor\" data-id=\"2a83c57c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<center>Kilom\u00e8tres parcourus pour se rendre dans un commerce, satisfaction, regard critique, habitudes de<br \/>consommation, g\u00e9ographie des commerces\u2026 Quels rapports entretiennent les Fran\u00e7ais avec leurs<br \/>commerces de proximit\u00e9 selon leur zone d\u2019habitation ?<\/center>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02f7a5a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02f7a5a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d4182\" data-id=\"41d4182\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdaffc3 elementor-widget elementor-widget-heading\" data-id=\"fdaffc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EN BREF<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fc2b4 elementor-widget elementor-widget-text-editor\" data-id=\"e1fc2b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>LA MOITI\u00c9 DES FRAN\u00c7AIS ABANDONNENT LE CENTRE-VILLE POUR S\u2019HABILLER OU POUR LES COURSES ALIMENTAIRES<\/strong><\/p><ul><li><strong>68%<\/strong> des Fran\u00e7ais se rendent principalement en <strong>centre-ville<\/strong> pour profiter des <strong>commerces de services<\/strong> (restaurants, bars, caf\u00e9s, coiffeurs, agences bancaires, etc.) et <strong>65%<\/strong> pour les <strong>commerces de bouche <\/strong>(boulangeries, traiteurs, boucheries, \u00e9piceries, marchands de fruits et l\u00e9gumes, traiteurs, etc.)<\/li><li>Mais<strong> 55%<\/strong> des Fran\u00e7ais vont principalement en <strong>zone commerciale ou p\u00e9riph\u00e9rie<\/strong> pour effectuer leurs achats en <strong>grandes surfaces alimentaires<\/strong> et <strong>48% pour l\u2019habillement<\/strong>.<\/li><\/ul><p><strong>JUSQU&rsquo;\u00c0 6 FOIS PLUS DE DISTANCE \u00c0 PARCOURIR POUR LES D\u00c9LAISS\u00c9S DE L&rsquo;OFFRE COMMERCIALE<\/strong><\/p><ul><li><strong>73%<\/strong> des ruraux doivent se rendre en p\u00e9riph\u00e9rie des villes ou dans les zones commerciales pour aller dans un supermarch\u00e9 contre <strong>39%<\/strong> des Franciliens<\/li><li><strong>Pour se rendre dans n\u2019importe quel type de commerce<\/strong>, en fonction de leur lieu d\u2019habitation, les Fran\u00e7ais peuvent parcourir une <strong>distance jusqu\u2019\u00e0 6 fois plus longue<\/strong> :<strong> 2 km<\/strong> \u00e0 Paris et en r\u00e9gion parisienne &amp; <strong>12,2 km<\/strong> en zone rurale<\/li><\/ul><p><strong>UNE FRANCE DIVIS\u00c9E : 4 FRAN\u00c7AIS SUR 10 D\u00c9LAISS\u00c9S SUR L\u2019OFFRE DE COMMERCES DE PROXIMIT\u00c9<\/strong><\/p><ul><li><strong>40%<\/strong> des Fran\u00e7ais estiment difficile d\u2019acc\u00e9der \u00e0 une offre de commerces de proximit\u00e9 classique (boulanger, charcutier, primeur, etc.), dont<strong> 50%<\/strong> des habitants de zone rurale<\/li><li>Pr\u00e8s d\u2019un Fran\u00e7ais sur deux (<strong>48%<\/strong>) jugent que les <strong>librairies<\/strong> ne sont pas assez nombreuses<\/li><li><strong>40%<\/strong> des Fran\u00e7ais consid\u00e8rent que les <strong>magasins de chaussures<\/strong> ne sont pas assez nombreux<\/li><li><strong>39%<\/strong> des Fran\u00e7ais trouvent que les <strong>commerces d\u2019habillement<\/strong> ne sont pas assez nombreux<\/li><li><strong>37%<\/strong> des Fran\u00e7ais d\u00e9clarent que les <strong>commerces de bouche<\/strong> ne sont pas assez nombreux<\/li><li><strong>27%<\/strong> des Fran\u00e7ais jugent qu\u2019il y a trop d\u2019<strong>agences immobili\u00e8res<\/strong><\/li><\/ul><p><strong>LES FRAN\u00c7AIS INQUIETS POUR L\u2019AVENIR DE LEURS COMMERCES<\/strong><\/p><ul><li><strong>31%<\/strong> des Fran\u00e7ais se disent<strong> inquiets<\/strong> pour les <strong>commerces de centre-ville<\/strong> et<strong> 53%<\/strong> pour les <strong>commerces ruraux<\/strong><\/li><li><strong>82%<\/strong> des Fran\u00e7ais pensent que de plus en plus de commerces de proximit\u00e9 sont oblig\u00e9s de <strong>fermer<\/strong><\/li><li><strong>80%<\/strong> des Fran\u00e7ais jugent que les <strong>centres-villes<\/strong> sont en <strong>d\u00e9clin<\/strong> \u00e0 cause des difficult\u00e9s des commerces de proximit\u00e9<\/li><li><strong>64%<\/strong> des Fran\u00e7ais estiment que l\u2019e-commerce a un impact sur le commerce physique<\/li><\/ul><p><strong>L\u2019ensemble des supports de cette \u00e9tude est disponible en t\u00e9l\u00e9chargement libre sur www.asterop.com<\/strong><\/p><p>\u00c0 l\u2019heure du \u00ab tout num\u00e9rique \u00bb et de l\u2019essor des produits high-tech et connect\u00e9s, Asterop, entreprise de data marketing experte en optimisation de la performance locale, a souhait\u00e9 mettre en exergue les particularit\u00e9s des relations que les Fran\u00e7ais entretiennent avec les commerces \u00e0 proximit\u00e9 de leur lieu de vie et souligner la possible compl\u00e9mentarit\u00e9 entre commerces en p\u00e9riph\u00e9rie et en centre-ville, avec le concours d\u2019une \u00e9tude OpinionWay.<\/p><p>En pr\u00e9ambule, notons que<strong> le digital constitue le premier pas vers le commerce physique<\/strong>. Ainsi, <strong>78% des Fran\u00e7ais utilisent un moteur de recherche et 73% utilisent directement le site internet de l\u2019enseigne recherch\u00e9e<\/strong> (contre seulement 39% pour les r\u00e9seaux sociaux).<\/p><p>Dans ce contexte, Asterop s\u2019est int\u00e9ress\u00e9 aux points suivants :<\/p><ul><li>Les diff\u00e9rentes zones de chalandise o\u00f9 les Fran\u00e7ais r\u00e9alisent leurs achats ;<\/li><li>La distance parcourue pour se rendre dans un commerce et les sacrifices que les Fran\u00e7ais soient pr\u00eats ou non \u00e0 r\u00e9aliser pour ces commerces ;<\/li><li>La satisfaction des consommateurs vis-\u00e0-vis de la qualit\u00e9 de leurs commerces de proximit\u00e9 et le regard qu\u2019ils portent sur leur situation ;<\/li><li>Les diff\u00e9rentes typologies de Fran\u00e7ais au regard des commerces de proximit\u00e9.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5994259 elementor-widget elementor-widget-spacer\" data-id=\"5994259\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c6bc8 elementor-widget elementor-widget-image\" data-id=\"90c6bc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"87\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/JDG2018_logo-noir.png\" class=\"attachment-medium size-medium wp-image-3448\" alt=\"logo noir jdg 2018\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a54918 elementor-widget elementor-widget-text-editor\" data-id=\"2a54918\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<center>Ces r\u00e9sultats seront pr\u00e9sent\u00e9s en exclusivit\u00e9 par <strong>Fr\u00e9d\u00e9ric Micheau<\/strong> &#8211; Directeur des \u00c9tudes<br \/>d&rsquo;Opinion chez OpinionWay et <strong>Dominique Saubion<\/strong>, Directrice Conseil d\u2019Asterop lors de la<br \/>#JDG2018 qui se tiendra le 31 mai 2018 \u00e0 Paris. Informations et inscriptions sur<br \/><strong>www.jdg2018.com<\/strong><\/center>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4471788 elementor-widget elementor-widget-spacer\" data-id=\"4471788\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a6ef5 elementor-widget elementor-widget-spacer\" data-id=\"72a6ef5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b750165 elementor-widget elementor-widget-heading\" data-id=\"b750165\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LIEU D\u2019IMPLANTATION : France des villes et des p\u00e9riph\u00e9ries, OUI ; France des champs, NON<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743ae3f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743ae3f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99aef64\" data-id=\"99aef64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-941a2d5 elementor-widget elementor-widget-image\" data-id=\"941a2d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"782\" height=\"439\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/donnees-opinion-1.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-3450\" alt=\"illustration 4 etude vigie grande conso et asterop\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1666a0 elementor-widget elementor-widget-text-editor\" data-id=\"f1666a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 l\u2019\u00e9chelle nationale, les Fran\u00e7ais ne sont pas tous \u00e9gaux devant les lieux d\u2019implantation de leurs commerces. En effet, <strong>48% <\/strong>des Fran\u00e7ais se rendent en p\u00e9riph\u00e9rie des villes ou en zone commerciale pour des commerces d\u2019habillement. Plus encore, <strong>55% <\/strong>d\u2019entre eux s\u2019y rendent pour une grande surface alimentaire (hypermarch\u00e9 ou supermarch\u00e9). En revanche, la proximit\u00e9 des commerces peut se mat\u00e9rialiser via le digital, ce pourquoi <strong>7%<\/strong> de nos compatriotes favorisent internet pour le commerce vestimentaire. Un taux l\u00e9g\u00e8rement plus \u00e9lev\u00e9 dans nos campagnes o\u00f9 <strong>8%<\/strong> des habitants utilisent internet pour acheter leurs v\u00eatements. Pour les op\u00e9rateurs de t\u00e9l\u00e9phonie et les assureurs, \u00e0 l\u2019\u00e9chelle nationale, ces taux atteignent m\u00eame les <strong>10% et 9%.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3fc4a elementor-widget elementor-widget-spacer\" data-id=\"cd3fc4a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c75a42f elementor-widget elementor-widget-heading\" data-id=\"c75a42f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Les commerces citadins de proximit\u00e9 et la grande distribution en p\u00e9riph\u00e9rie de nos villes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b29adc elementor-widget elementor-widget-text-editor\" data-id=\"1b29adc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque l\u2019on s\u2019int\u00e9resse au d\u00e9tail, commerce par commerce, il para\u00eet logique qu\u2019une grande majorit\u00e9 de Fran\u00e7ais se rendent en p\u00e9riph\u00e9rie des villes ou en zone commerciale pour des hypermarch\u00e9s (<strong>75%<\/strong>) ou dans des supermarch\u00e9s (<strong>59%<\/strong>). En revanche, cela l\u2019est beaucoup moins pour les magasins de chaussures et de pr\u00eat-\u00e0-porter comme en t\u00e9moignent les chiffres du graphique ci-dessous. Ils symbolisent l\u2019\u00e9loignement important qui existe entre les lieux d\u2019habitation des Fran\u00e7ais et certains commerces essentiels comme l\u2019habillement ou de premi\u00e8re n\u00e9cessit\u00e9 comme les grandes surfaces alimentaires.<\/p><p><strong><em>\u00a0<\/em><\/strong>Alors que le mod\u00e8le de grande distribution s\u2019impose depuis les ann\u00e9es 1970\u00a0:<\/p><ul><li><strong>81%<\/strong> des ruraux doivent se rendre en p\u00e9riph\u00e9rie des villes ou dans les zones commerciales pour aller dans un hypermarch\u00e9 (contre <strong>62%<\/strong> des habitants d\u2019\u00cele-de-France),<\/li><li><strong>72%<\/strong> pour un supermarch\u00e9 (contre <strong>39%<\/strong> pour la r\u00e9gion parisienne),<\/li><li><strong>59%<\/strong> pour un magasin de chaussure (contre <strong>36% <\/strong>pour Paris),<\/li><li><strong>54%<\/strong> pour un magasin de pr\u00eat-\u00e0-porter (contre <strong>40% <\/strong>pour les Parisiens)<\/li><li><strong>41%<\/strong> pour des marchands de fruits et l\u00e9gumes (contre seulement <strong>17%<\/strong> pour les Parisiens).<\/li><\/ul><p>Au regard de ces pourcentages \u00e9vocateurs, les grandes villes et la r\u00e9gion parisienne sont \u00e0 l\u2019oppos\u00e9 des zones rurales. De par leur taille cons\u00e9quente, il est logique de retrouver une majorit\u00e9 d\u2019hypermarch\u00e9s en p\u00e9riph\u00e9rie des villes. En revanche, concernant les supermarch\u00e9s, le rapport s\u2019inverse totalement en fonction du lieu d\u2019habitation des personnes interrog\u00e9es\u00a0: <strong>58%<\/strong> des Franciliens se rendent en centre-ville pour trouver un supermarch\u00e9, alors que <strong>72%<\/strong> des ruraux doivent aller en zone commerciale.<\/p><p>Pour souligner cette opposition campagne\/ville, la distance parcourue pour se rendre dans un commerce d\u00e9montre une in\u00e9galit\u00e9 de faits \u00e9loquente\u00a0: <strong>selon que l\u2019on soit en \u00cele-de-France ou en zone rurale, elle peut \u00eatre multipli\u00e9e par six.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3ca36 elementor-widget elementor-widget-spacer\" data-id=\"9a3ca36\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c198f79 elementor-widget elementor-widget-heading\" data-id=\"c198f79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LA DISTANCE PARCOURUE : 4 FRAN\u00c7AIS SUR 10 D\u00c9LAISS\u00c9S SUR L\u2019OFFRE DE COMMERCES DE PROXIMIT\u00c9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f82989 elementor-widget elementor-widget-heading\" data-id=\"9f82989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Les commerces d\u2019habillement et les agences de t\u00e9l\u00e9phonie, plus \u00e9loign\u00e9s que les autres<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a6b35 elementor-widget elementor-widget-text-editor\" data-id=\"f6a6b35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout d\u2019abord, il convient de pr\u00e9ciser que lorsque les Fran\u00e7ais font leurs courses, ils ne se rendent pas syst\u00e9matiquement dans le commerce le plus proche de leur lieu de vie, mais plut\u00f4t dans celui qu\u2019ils estiment le plus appropri\u00e9 \u00e0 leurs besoins.<\/p><p>De fait, quand les Franciliens estiment ne parcourir que <strong>3 km<\/strong> pour se rendre dans les commerces d\u2019habillement et les agences de t\u00e9l\u00e9phonie, les habitants de zones rurales d\u00e9clarent en faire <strong>17, <\/strong>soit presque 6 fois plus. Les grandes surfaces alimentaires et les autres commerces (fleuristes et librairies) suivent le m\u00eame sch\u00e9ma. Un habitant de zone rurale parcourra <strong>12 km<\/strong> pour se rendre dans l\u2019un de ces commerces, quand un habitant de la r\u00e9gion parisienne n\u2019en fera que <strong>2<\/strong>.<\/p><p>En moyenne, pour se rendre dans n\u2019importe quel type de commerce, les Fran\u00e7ais d\u00e9clarent parcourir environ\u00a0<strong>2 km<\/strong> \u00e0 Paris et sa r\u00e9gion contre <strong>12,2 km<\/strong> en zone rurale.<\/p><p>Au regard des d\u00e9tails composant ces moyennes, l\u2019opposition parfois extr\u00eame \u00e9merge entre villes (notamment la r\u00e9gion parisienne) et les zones rurales concernant la distance \u00e0 parcourir pour acc\u00e9der \u00e0 certains types de commerces. C\u2019est le cas particuli\u00e8rement pour les agences d\u2019op\u00e9rateurs de t\u00e9l\u00e9phonie puisque les habitants de zone rurale jugent parcourir <strong>20 km<\/strong> en moyenne contre seulement <strong>3<\/strong> pour les Franciliens.<\/p><p>Ce sch\u00e9ma se reproduit \u00e0 nouveau pour les hypermarch\u00e9s, les magasins de pr\u00eat-\u00e0-porter, les magasins de chaussures, les assureurs et les librairies. Ces commerces sont tr\u00e8s clairement les plus \u00e9loign\u00e9s des Fran\u00e7ais habitants en zone rurale, cr\u00e9ant une v\u00e9ritable disparit\u00e9 en fonction des zones d\u2019habitation des Fran\u00e7ais\u00a0: les citadins parcourent une distance <strong>3 \u00e0 7 fois moins \u00e9lev\u00e9e<\/strong> que les habitants de zones rurales. Quand les premiers doivent faire <strong>5 km<\/strong> maximum, les seconds en font <strong>20<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea096f elementor-widget elementor-widget-spacer\" data-id=\"9ea096f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4010357 elementor-widget elementor-widget-heading\" data-id=\"4010357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DES FRAN\u00c7AIS CRITIQUES ET INQUIETS POUR L\u2019OFFRE DE COMMERCES DE PROXIMIT\u00c9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9137a90 elementor-widget elementor-widget-image\" data-id=\"9137a90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/donnees-opinion-2.jpg\" class=\"attachment-large size-large wp-image-3451\" alt=\"illustration 3 etude vigie grande conso et asterop\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94972d6 elementor-widget elementor-widget-heading\" data-id=\"94972d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Certains commerces sont plus satisfaisants que d\u2019autres<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d602e1 elementor-widget elementor-widget-text-editor\" data-id=\"7d602e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>11%<\/strong> des Fran\u00e7ais ne sont pas satisfaits des services (restaurant, caf\u00e9, bar, agence bancaire, assureur, etc.), tandis que <strong>17%<\/strong> sont m\u00e9contents des commerces d\u2019habillement. Dans le d\u00e9tail, les habitants des zones rurales sont globalement moins satisfaits que les autres zones g\u00e9ographiques\u00a0: leurs taux de satisfaction oscillent entre <strong>63% et 76%<\/strong>, soit approximativement une dizaine de points en dessous de ceux des citadins.<\/p><p>De fait, en plus d\u2019\u00eatre les Fran\u00e7ais les moins bien lotis sur l\u2019accessibilit\u00e9 et la distance qui les s\u00e9pare de leurs commerces, les habitants des zones rurales sont manifestement les moins satisfaits de la qualit\u00e9 des commerces dans lesquels ils se rendent.<\/p><p><strong><em>Les services et l\u2019habillement, d&rsquo;avantage point\u00e9s du doigt par les Fran\u00e7ais <\/em><\/strong><\/p><p><strong>15%<\/strong> des Fran\u00e7ais ne sont pas satisfaits des assureurs, <strong>17%<\/strong> en ce qui concerne les magasins de chaussures, les magasins de pr\u00eat-\u00e0-porter et les agences immobili\u00e8res, et <strong>21%<\/strong> pour les op\u00e9rateurs de t\u00e9l\u00e9phonie. Ces perceptions ne varient pas en fonction de la proximit\u00e9 du commerce ou de la situation g\u00e9ographique des personnes interrog\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dead91 elementor-widget elementor-widget-spacer\" data-id=\"2dead91\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f338bb elementor-widget elementor-widget-heading\" data-id=\"8f338bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Certains commerces sont plus satisfaisants que d\u2019autres<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6497448 elementor-widget elementor-widget-text-editor\" data-id=\"6497448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour plus d\u2019un Fran\u00e7ais sur trois (<strong>37%<\/strong>), les commerces de centre-ville se portent mal, tandis que pour une majorit\u00e9 (<strong>53%<\/strong>), les commerces situ\u00e9s en zone rurale sont jug\u00e9s en mauvaise situation. Cependant, malgr\u00e9 ces chiffres globaux t\u00e9moignant de l\u2019inqui\u00e9tude des Fran\u00e7ais pour leur commerce de proximit\u00e9, les citadins sont bien plus pessimistes que les habitants de zones rurales sur la situation des commerces dans nos campagnes\u00a0: quand <strong>48%<\/strong> des zones rurales estiment que leurs commerces se portent mal, <strong>55%<\/strong> des habitants des citadins consid\u00e8rent que les commerces ruraux se portent mal.<\/p><p><strong><em>Les Fran\u00e7ais vis-\u00e0-vis de la situation des commerces de proximit\u00e9\u00a0: une inqui\u00e9tude croissante<\/em><\/strong><\/p><p>En plus de l\u2019inqui\u00e9tude qu\u2019ils ressentent, les Fran\u00e7ais posent un regard tr\u00e8s dur sur la situation actuelle de leurs commerces de proximit\u00e9\u00a0: <strong>82%<\/strong> des Fran\u00e7ais pensent que de plus en plus de commerces de proximit\u00e9 sont oblig\u00e9s de fermer et <strong>80%<\/strong> jugent que les centres-villes sont en d\u00e9clin \u00e0 cause des difficult\u00e9s des commerces de proximit\u00e9.<\/p><p>De fait, <strong>76%<\/strong> des Fran\u00e7ais aimeraient une plus grande diversit\u00e9 de commerces de proximit\u00e9. Plus de la moiti\u00e9 des sond\u00e9s (<strong>55%<\/strong>) consid\u00e8rent que peu de commerces s\u2019ouvrent pr\u00e8s de chez eux. Enfin, alors que les Fran\u00e7ais d\u00e9clarent ne r\u00e9aliser qu\u2019une moyenne de <strong>4%<\/strong> de leurs courses sur internet, <strong>64%<\/strong> estiment que l\u2019e-commerce a un impact sur le commerce physique. Ce dernier chiffre est \u00e9galement \u00e0 mettre en parall\u00e8le de la fracture de l\u2019\u00e2ge des Fran\u00e7ais\u00a0: <strong>59%<\/strong> des 18-24 ans utilisent les r\u00e9seaux sociaux pour se renseigner sur un commerce, contre seulement <strong>25%<\/strong> en moyenne pour les personnes de plus de 50 ans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbb46f elementor-widget elementor-widget-image\" data-id=\"cdbb46f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"477\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/donnees-opinion-3.jpg\" class=\"attachment-large size-large wp-image-3452\" alt=\"illustration 2 etude vigie grande conso et asterop\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb93a5 elementor-widget elementor-widget-text-editor\" data-id=\"5bb93a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>Des services trop nombreux, de l\u2019habillement ou des librairies absentes\u2026<\/em><\/strong><\/p><p><strong>14%<\/strong> des Fran\u00e7ais consid\u00e8rent que l\u2019offre de commerces de services (restaurant, caf\u00e9, bar, agence bancaire, agence immobili\u00e8re\u2026) est trop importante pr\u00e8s de chez eux, et ce pourcentage ne varie pas, quel que soit le lieu de domicile des personnes interrog\u00e9es. Pourcentage le plus \u00e9lev\u00e9 de toutes les cat\u00e9gories de commerces, ces chiffres sont \u00e0 mettre en \u00e9cho du constat ci-dessus sur la satisfaction des Fran\u00e7ais\u00a0: les commerces de services cristallisent plus le m\u00e9contentement des Fran\u00e7ais que les autres.<\/p><p>Voici les commerces que les Fran\u00e7ais jugent trop nombreux pr\u00e8s de chez eux\u00a0:<\/p><ul><li><strong>27%<\/strong> des Fran\u00e7ais jugent qu\u2019il y a trop d\u2019agences immobili\u00e8res\u00a0;<\/li><li><strong>18%<\/strong> estiment qu\u2019il y a trop d\u2019assureurs\u00a0;<\/li><li><strong>16%<\/strong> que le nombre d\u2019agences bancaires est trop \u00e9lev\u00e9.<\/li><\/ul><p>\u00c0 l\u2019inverse, pour certains types de commerces, une grande partie des Fran\u00e7ais estime qu\u2019ils ne sont pas assez nombreux. C\u2019est le cas notamment pour les commerces d\u2019habillement, pour lesquels <strong>39%<\/strong> des Fran\u00e7ais regrettent le nombre trop faible (contre 25% des habitants de la r\u00e9gion parisienne). De m\u00eame, <strong>31%<\/strong> ont le m\u00eame avis concernant les commerces de bouche -boulangerie, traiteur, boucherie, marchands de fruits et l\u00e9gumes, etc.- (contre 23% des habitants de la r\u00e9gion parisienne).<\/p><p>Pr\u00e8s d\u2019un Fran\u00e7ais sur deux (<strong>48%<\/strong>) estime que les librairies ne sont pas assez nombreuses ou absentes \u00e0 proximit\u00e9 de leur domicile, tout comme <strong>40%<\/strong> pour les magasins de chaussures, <strong>38%<\/strong> pour les marchands de fruits et l\u00e9gumes, <strong>37%<\/strong> pour le pr\u00eat-\u00e0-porter et <strong>35%<\/strong> pour les traiteurs et les agences d\u2019op\u00e9rateurs de t\u00e9l\u00e9phonie. Ces derni\u00e8res constituent les commerces les moins bien implant\u00e9s sur le territoire <strong>puisqu\u2019un Fran\u00e7ais sur 5<\/strong> les juge absentes \u00e0 proximit\u00e9 de leur domicile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c68387 elementor-widget elementor-widget-spacer\" data-id=\"8c68387\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e97a5 elementor-widget elementor-widget-text-editor\" data-id=\"37e97a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>M\u00c9THODOLOGIE DE L&rsquo;\u00c9TUDE<\/strong><\/p>\n<p>Cette \u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e sur un \u00e9chantillon de 1.176 personnes repr\u00e9sentatif de la population fran\u00e7aise \u00e2g\u00e9e de 18 ans et plus. L&rsquo;\u00e9chantillon a \u00e9t\u00e9 interrog\u00e9 par un questionnaire autoadministr\u00e9 en ligne sur un syst\u00e8me CAWI. Enqu\u00eate r\u00e9alis\u00e9e du 28 mars au 9 avril 2018.<\/p>\n<p><\/p>\n<p><strong>CONTACTS PRESSE<\/strong><\/p>\n<p><strong>Asterop :<\/strong> Jeanne De Bie \/ 01 85 33 12 58 \/ jeanne.debie@asterop.com<\/p>\n<p><strong>Log On Experience :<\/strong> Mike Hadjhadj \/ 06 27 30 52 08 \/ mike@logonexperience.com<\/p>\n<p><strong>Agence79 :<\/strong> Lucien Corpechot \/ 06 60 59 01 16 \/ lcorpechot@agence79.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4078d8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e4078d8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/communique-de-presse-2018-etude-opinionway.pdf\" 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Campaign<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/analyzer-api-webservices\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer API<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3672ed98\" data-id=\"3672ed98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28409817 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"28409817\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Donn\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131803c2 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"131803c2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/donnees-exclusives-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exclusives<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-metiers\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M\u00e9tiers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/packs-de-data\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Packs de data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-internationales\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Internationales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3760d08e\" data-id=\"3760d08e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f4eefe elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61f4eefe\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a51bad0 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a51bad0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/developpez-votre-reseau\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diagnostic<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotez-votre-reseau-points-de-vente\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pilotage<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotage-communication\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/autres-expertises\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Autres expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-19cd5ddb\" data-id=\"19cd5ddb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f45ae6d elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6f45ae6d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ressources<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4948dd65 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4948dd65\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/blog-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/clients-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nos Clients<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/recrutement-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Recrutement<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ressources<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/espace-service-presse-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Espace presse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/actualites-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Actus<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/partenaires-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Partenaires<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-86bfc46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86bfc46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-09ca168\" data-id=\"09ca168\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f4e598f elementor-tablet-align-center elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f4e598f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.etatlocaldemarche.com\/fr\/index.html\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">&#x276F; \u00c9tat Local de March\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t<footer class=\"elementor-section 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href=\"https:\/\/www.asterop.com\/fr\/index.php\/mentions-legales-asterop-politique-confidentialite\/\">Mentions l\u00e9gales et politique de confidentialit\u00e9<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8877207\" data-id=\"8877207\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30f0106 elementor-widget__width-initial elementor-position-right elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"30f0106\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.linkedin.com\/company\/asterop\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/02\/linkedin.png\" class=\"attachment-thumbnail size-thumbnail wp-image-11639\" alt=\"\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0bbdb elementor-widget__width-initial elementor-position-right elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"4d0bbdb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.youtube.com\/channel\/UC9pFtVkuyWVtHGKXZqLMAGA\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/02\/youtube.png\" class=\"attachment-thumbnail size-thumbnail wp-image-11640\" alt=\"\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f496496 elementor-widget elementor-widget-heading\" data-id=\"1f496496\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tous droits r\u00e9serv\u00e9s\u00a9 2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les fran\u00e7ais et les commerces pr\u00e8s de chez eux Berceau d&rsquo;in\u00e9galit\u00e9s entre les privil\u00e9gi\u00e9s des m\u00e9trop\u00f4les et les d\u00e9laiss\u00e9s de la France p\u00e9riph\u00e9rique Communiqu\u00e9 de presse du 22 mai 2018 sur une \u00e9tude OpinionWay pour Asterop Contactez-nous Kilom\u00e8tres parcourus pour se rendre dans un commerce, satisfaction, regard critique, habitudes deconsommation, g\u00e9ographie des commerces\u2026 Quels rapports 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