{"id":3424,"date":"2020-11-03T14:26:41","date_gmt":"2020-11-03T13:26:41","guid":{"rendered":"https:\/\/www.asterop.com\/fr\/?page_id=3424"},"modified":"2023-08-10T15:55:30","modified_gmt":"2023-08-10T13:55:30","slug":"cp-4-profils-consommateurs","status":"publish","type":"page","link":"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/cp-4-profils-consommateurs\/","title":{"rendered":"4 profils consommateurs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3424\" class=\"elementor elementor-3424\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30c13b38 elementor-section-height-min-height elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"30c13b38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4960c324\" data-id=\"4960c324\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c0f996 elementor-widget elementor-widget-heading\" data-id=\"44c0f996\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">m\u00e9tropoles vs france p\u00e9riph\u00e9rique<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a76d67d elementor-widget elementor-widget-heading\" data-id=\"3a76d67d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">4 profils consommateurs \u00e0 d\u00e9couvrir<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecde2ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ecde2ea\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7adb9c6e elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7adb9c6e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCommuniqu\u00e9 de presse du 28 juin 2018 sur une \u00e9tude OpinionWay pour Asterop\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e3d442 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"70e3d442\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-float\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/contactez-asterop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ac526d3\" data-id=\"6ac526d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2306a4c elementor-widget elementor-widget-image\" data-id=\"2306a4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"555\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/01\/francais-commerces-metroples-vs-zones-oubliees-2.jpg\" class=\"attachment-large size-large wp-image-5942\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77b2a68a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b2a68a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f311f16\" data-id=\"f311f16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a83c57c elementor-widget elementor-widget-text-editor\" data-id=\"2a83c57c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>\u00a0<\/p><center><strong>Laurence<\/strong>, la Parisienne, <strong>St\u00e9phanie<\/strong>, habitante dans une zone rurale proche d&rsquo;une ville, <strong>S\u00e9bastien<\/strong>, habitant le centre-ville d&rsquo;une ville moyenne ou encore, Jean, habitant en pleine zone rurale, isol\u00e9 de la ville : 4 profils consommateurs pour traduire concr\u00e8tement les diff\u00e9rentes r\u00e9alit\u00e9s des Fran\u00e7ais face \u00e0 leurs commerces de proximit\u00e9 d&rsquo;apr\u00e8s la derni\u00e8re \u00e9tude OpinionWay pour Asterop.<\/center><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ec23c4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec23c4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-90d6dd3\" data-id=\"90d6dd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ecdfb7 elementor-widget elementor-widget-image\" data-id=\"2ecdfb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/persona-laurence1.jpg\" title=\"etude-francais-commerces-persona-laurence\" alt=\"etude francais commerces persona laurence\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-55c6fa0\" data-id=\"55c6fa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d5c3d elementor-widget elementor-widget-image\" data-id=\"36d5c3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/persona-stephanie1.jpg\" class=\"attachment-large size-large wp-image-3431\" alt=\"etude francais commerces persona stephanie\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-eb6c578\" data-id=\"eb6c578\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27d4b10 elementor-widget elementor-widget-image\" data-id=\"27d4b10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/persona-sebastien1.jpg\" title=\"etude-francais-commerces-persona-sebastien\" alt=\"etude francais commerces persona sebastien\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8f10d48\" data-id=\"8f10d48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c6da50 elementor-widget elementor-widget-image\" data-id=\"2c6da50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/persona-jean2.jpg\" class=\"attachment-large size-large wp-image-3429\" alt=\"etude francais commerces persona jean\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02f7a5a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02f7a5a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d4182\" data-id=\"41d4182\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2959a9 elementor-widget elementor-widget-heading\" data-id=\"c2959a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EN BREF, RAPPELS DE L\u2019\u00c9TUDE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fc2b4 elementor-widget elementor-widget-text-editor\" data-id=\"e1fc2b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>4 PROFILS DE CONSOMMATEURS POUR 4 R\u00c9ALIT\u00c9S FRAN\u00c7AISES DIFF\u00c9RENTES<\/strong><\/p><ul><li><strong>Laurence, habitant Paris<\/strong>, fait toutes ses courses en <strong>centre-ville<\/strong> et parcourt<strong> \u00e0 pied<\/strong>\u00a0<strong>1 km<\/strong> pour se rendre dans n\u2019importe quel commerce ;<\/li><li><strong>St\u00e9phanie, habitante de zone rurale en p\u00e9riph\u00e9rie d\u2019une petite ville<\/strong>, utilise toujours sa <strong>voiture<\/strong> pour parcourir les <strong>10 km<\/strong> de moyenne et se rendre dans <strong>une zone commerciale en p\u00e9riph\u00e9rie de la ville<\/strong> ;<\/li><li><strong>S\u00e9bastien, habitant le centre-ville d\u2019une ville moyenne<\/strong>, utilise souvent sa <strong>voiture<\/strong> pour parcourir les <strong>3 km<\/strong> qui le s\u00e9parent de ses <strong>commerces de centre-ville<\/strong> ;<\/li><li><strong>Jean, habitant en zone rurale isol\u00e9e de la ville<\/strong>, est oblig\u00e9 d\u2019utiliser sa <strong>voiture<\/strong> pour faire les <strong>12,5 km<\/strong> qui le s\u00e9parent de ses commerces, et ce malgr\u00e9 les contraintes puisqu\u2019il n\u2019y a <strong>pas d\u2019offre de proximit\u00e9<\/strong>.<\/li><\/ul><p><strong>JUSQU\u2019\u00c0 6 FOIS PLUS DE DISTANCE \u00c0 PARCOURIR POUR LES D\u00c9LAISS\u00c9S DE L\u2019OFFRE COMMERCIALE<\/strong><\/p><ul><li><strong>73%<\/strong> des ruraux doivent se rendre en p\u00e9riph\u00e9rie des villes ou dans les zones commerciales pour aller dans un supermarch\u00e9 contre <strong>39%<\/strong> des Franciliens<\/li><li><strong>Pour se rendre dans n\u2019importe quel type de commerce<\/strong>, en fonction de leur lieu d\u2019habitation, les Fran\u00e7ais<br \/>peuvent parcourir une distance<strong> jusqu\u2019\u00e0 6 fois plus longue<\/strong> :<strong> 2 km<\/strong> \u00e0 Paris et en r\u00e9gion parisienne &amp; <strong>12,2 km<\/strong> en zone rurale.<\/li><\/ul><p><strong>UNE FRANCE DIVIS\u00c9E : 4 FRAN\u00c7AIS SUR 10 D\u00c9LAISS\u00c9S SUR L\u2019OFFRE DE COMMERCES DE PROXIMIT\u00c9<\/strong><\/p><ul><li><strong>40%<\/strong> des Fran\u00e7ais estiment difficile d\u2019acc\u00e9der \u00e0 une offre de commerces de proximit\u00e9 classique (boulanger, charcutier, primeur, etc.), dont<strong> 50%<\/strong> des habitants de zone rurale<\/li><li>Pr\u00e8s d\u2019un Fran\u00e7ais sur deux (<strong>48%<\/strong>) juge que les<strong> librairies<\/strong> ne sont pas assez nombreuses<\/li><li><strong>40%<\/strong> des Fran\u00e7ais consid\u00e8rent que les <strong>magasins de chaussures<\/strong> ne sont pas assez nombreux<\/li><li><strong>39%<\/strong> des Fran\u00e7ais trouvent que les <strong>commerces d\u2019habillement<\/strong> ne sont pas assez nombreux<\/li><li><strong>37%<\/strong> des Fran\u00e7ais d\u00e9clarent que les <strong>commerces de bouche<\/strong> ne sont pas assez nombreux<\/li><li><strong>27%<\/strong> des Fran\u00e7ais jugent qu\u2019il y a trop d\u2019<strong>agences immobili\u00e8res<\/strong><\/li><\/ul><p><strong>LES FRAN\u00c7AIS INQUIETS POUR L\u2019AVENIR DE LEURS COMMERCES<\/strong><\/p><ul><li><strong>31%<\/strong> des Fran\u00e7ais se disent <strong>inquiets<\/strong> pour les <strong>commerces de centre-ville<\/strong> et <strong>53%<\/strong> pour les <strong>commerces ruraux<\/strong><\/li><li><strong>82%<\/strong> des Fran\u00e7ais pensent que de plus en plus de commerces de proximit\u00e9 sont oblig\u00e9s de <strong>fermer<\/strong><\/li><li><strong>80%<\/strong> des Fran\u00e7ais jugent que les <strong>centres-villes<\/strong> sont en<strong> d\u00e9clin<\/strong> \u00e0 cause des difficult\u00e9s des commerces de proximit\u00e9<\/li><li><strong>64%<\/strong> des Fran\u00e7ais estiment que l\u2019e-commerce a un impact sur le commerce physique<\/li><\/ul><p><strong>L\u2019ensemble des supports de cette \u00e9tude est disponible sur demande par retour de mail.<\/strong><\/p><p>\u00c0 l\u2019heure du \u00ab tout num\u00e9rique \u00bb et de l\u2019essor des produits high-tech et connect\u00e9s, Asterop, entreprise de data marketing experte en optimisation de la performance locale, a souhait\u00e9 mettre en exergue les particularit\u00e9s des relations que les Fran\u00e7ais entretiennent avec les commerces \u00e0 proximit\u00e9 de leur lieu de vie et souligner la possible compl\u00e9mentarit\u00e9 entre commerces en p\u00e9riph\u00e9rie et en centre-ville, avec le concours d\u2019une \u00e9tude OpinionWay.<\/p><p>Dans le premier volet, publi\u00e9 le 22 mai dernier, Asterop dressait un constat implacable : la France est divis\u00e9e entre les villes et les champs, en particulier dans le maillage commercial de chaque zone g\u00e9ographique. Il existe donc une France privil\u00e9gi\u00e9e, celle des grandes villes et notamment de Paris, o\u00f9 l\u2019offre commerciale de proximit\u00e9 est riche et compl\u00e8te (moins de 2 km parcourus en moyenne pour que les Fran\u00e7ais se rendent dans leurs commerces).<\/p><p>Mais il existe aussi une France des campagnes, o\u00f9 l\u2019utilisation de la voiture est quasiment obligatoire \u00e0 chaque fois que les Fran\u00e7ais doivent faire leurs courses, avec une moyenne de 12,5 km tout type de commerce confondu. Le maillage commercial y est incomplet, puisque les Fran\u00e7ais des campagnes ne disposent pas d\u2019une offre de commerce de proximit\u00e9 classique et que de nombreux services (librairies, magasins de v\u00eatements\u2026) sont peu nombreux, voire absents.<\/p><p>Pour traduire concr\u00e8tement ces in\u00e9galit\u00e9s, Asterop a choisi de r\u00e9aliser 4 personae diff\u00e9rentes : Laurence et S\u00e9bastien, pour la France des villes ; St\u00e9phanie et Jean pour la France des champs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5994259 elementor-widget elementor-widget-spacer\" data-id=\"5994259\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b750165 elementor-widget elementor-widget-heading\" data-id=\"b750165\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LAURENCE &amp; S\u00c9BASTIEN, LA FRANCE DES VILLES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4f75e elementor-widget elementor-widget-image\" data-id=\"1b4f75e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/persona-laurence1.jpg\" class=\"attachment-large size-large wp-image-3428\" alt=\"etude francais commerces persona laurence\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6201a76 elementor-widget elementor-widget-image\" data-id=\"6201a76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/persona-sebastien1.jpg\" class=\"attachment-large size-large wp-image-3430\" alt=\"etude francais commerces persona sebastien\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b744bf7 elementor-widget elementor-widget-spacer\" data-id=\"b744bf7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d9a22 elementor-widget elementor-widget-heading\" data-id=\"c3d9a22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ST\u00c9PHANIE &amp; JEAN, LA FRANCE DES CAMPAGNES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b786a3 elementor-widget elementor-widget-image\" data-id=\"6b786a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/persona-stephanie1.jpg\" class=\"attachment-large size-large wp-image-3431\" alt=\"etude francais commerces persona stephanie\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a162bba elementor-widget elementor-widget-image\" data-id=\"a162bba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/persona-jean2.jpg\" class=\"attachment-large size-large wp-image-3429\" alt=\"etude francais commerces persona jean\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a507564 elementor-widget elementor-widget-spacer\" data-id=\"a507564\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d038688 elementor-widget elementor-widget-text-editor\" data-id=\"d038688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>M\u00c9THODOLOGIE DE L&rsquo;\u00c9TUDE<\/strong><\/p>\n<p>Cette \u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e sur un \u00e9chantillon de 1.176 personnes repr\u00e9sentatif de la population fran\u00e7aise \u00e2g\u00e9e de 18 ans et plus. L&rsquo;\u00e9chantillon a \u00e9t\u00e9 interrog\u00e9 par un questionnaire autoadministr\u00e9 en ligne sur un syst\u00e8me CAWI. Enqu\u00eate r\u00e9alis\u00e9e du 28 mars au 9 avril 2018.<\/p>\n<p><\/p>\n<p><strong>CONTACTS PRESSE<\/strong><\/p>\n<p><strong>Asterop :<\/strong> Jeanne De Bie \/ 01 85 33 12 58 \/ jeanne.debie@asterop.com<\/p>\n<p><strong>Log On Experience :<\/strong> Mike Hadjhadj \/ 06 27 30 52 08 \/ mike@logonexperience.com<\/p>\n<p><strong>Agence79 :<\/strong> Lucien Corpechot \/ 06 60 59 01 16 \/ lcorpechot@agence79.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa63909 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"aa63909\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/11\/communique-de-presse-2018-etude-personae.pdf\" 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elementor-top-column elementor-element elementor-element-6e48ea6e\" data-id=\"6e48ea6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b5e138 elementor-widget elementor-widget-image\" data-id=\"67b5e138\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"210\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/12\/Logo-asterop-blanc.png\" class=\"attachment-medium_large size-medium_large wp-image-5219\" alt=\"logo asterop blanc texte a droite\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14508d94 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"14508d94\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tRestez connect\u00e9 avec toute l'actualit\u00e9 Asterop,\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d598c elementor-widget elementor-widget-heading\" data-id=\"76d598c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">En recevant chaque semaine notre newsletter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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elementor-field-group-email_footer elementor-col-40 elementor-md-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email_footer\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVotre adresse mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email_footer]\" id=\"form-field-email_footer\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Votre adresse mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_187bc01 elementor-col-40 elementor-md-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_187bc01\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom et pr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" 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data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solutions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37de6996 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"37de6996\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/application-analyzer-online\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Online<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/logiciel-analyzer-desktop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Desktop<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/appli-analyzer-campaign-ciblage-isa\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Campaign<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/analyzer-api-webservices\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer API<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3672ed98\" data-id=\"3672ed98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28409817 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"28409817\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Donn\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131803c2 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"131803c2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/donnees-exclusives-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exclusives<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-metiers\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M\u00e9tiers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/packs-de-data\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Packs de data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-internationales\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Internationales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3760d08e\" data-id=\"3760d08e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f4eefe elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61f4eefe\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a51bad0 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a51bad0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/developpez-votre-reseau\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diagnostic<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotez-votre-reseau-points-de-vente\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pilotage<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotage-communication\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/autres-expertises\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Autres expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-19cd5ddb\" data-id=\"19cd5ddb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f45ae6d elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6f45ae6d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ressources<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4948dd65 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4948dd65\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/blog-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/clients-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nos Clients<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/recrutement-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Recrutement<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ressources<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/espace-service-presse-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Espace presse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/actualites-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Actus<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/partenaires-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Partenaires<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-86bfc46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86bfc46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-09ca168\" data-id=\"09ca168\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div 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Communiqu\u00e9 de presse du 28 juin 2018 sur une \u00e9tude OpinionWay pour Asterop Contactez-nous \u00a0 \u00a0 Laurence, la Parisienne, St\u00e9phanie, habitante dans une zone rurale proche d&rsquo;une ville, S\u00e9bastien, habitant le centre-ville d&rsquo;une ville moyenne ou encore, Jean, habitant en pleine zone rurale, isol\u00e9 de la 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