{"id":1596,"date":"2020-07-06T11:24:01","date_gmt":"2020-07-06T09:24:01","guid":{"rendered":"https:\/\/www.asterop.com\/fr\/?page_id=1596"},"modified":"2023-08-10T17:42:45","modified_gmt":"2023-08-10T15:42:45","slug":"dossier-etudes-de-marches-et-modeles-statistiques","status":"publish","type":"page","link":"https:\/\/www.asterop.com\/fr\/index.php\/blog-asterop\/dossier-etudes-de-marches-et-modeles-statistiques\/","title":{"rendered":"etudes de marches et modeles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1596\" class=\"elementor elementor-1596\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d6ba937 elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1d6ba937\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b93291e\" data-id=\"b93291e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-147d1194 elementor-widget elementor-widget-heading\" data-id=\"147d1194\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">\u00e9tudes de march\u00e9s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a4f9b4 elementor-widget elementor-widget-heading\" data-id=\"23a4f9b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">et mod\u00e8les statistiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd68301 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7cd68301\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72076fed elementor-widget elementor-widget-heading\" data-id=\"72076fed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\">Auteur : Mathilde Repellin &amp; Marina Moreira\n\n<br \/>Temps de lecture : 8 min<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f6396 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"77f6396\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-float\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/contactez-asterop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fd3baa2\" data-id=\"5fd3baa2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-597d8e03 elementor-widget elementor-widget-image\" data-id=\"597d8e03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/slider-etudes-modeles-1520.jpg\" class=\"attachment-large size-large wp-image-1556\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5bb599 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5bb599\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31da15cc\" data-id=\"31da15cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3163e0a5 elementor-widget elementor-widget-text-editor\" data-id=\"3163e0a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>\u00ab L\u2019\u00e9tude de march\u00e9 permet de conna\u00eetre l\u2019environnement dans lequel d\u00e9velopper son entreprise et ainsi mieux appr\u00e9hender son potentiel pour prendre les d\u00e9cisions les plus adapt\u00e9es et augmenter ses chances de r\u00e9ussite \u00bb<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20742a3b elementor-widget elementor-widget-image\" data-id=\"20742a3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"362\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/modele-etudes.png\" class=\"attachment-large size-large wp-image-1922\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e74262d elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"1e74262d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c3e95 elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"c8c3e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>QU&rsquo;EST-CE QU&rsquo;UNE \u00c9TUDE DE MARCH\u00c9 ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b129e48 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"b129e48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>QU&rsquo;EST-CE QU&rsquo;UNE \u00c9TUDE DE MARCH\u00c9 ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e8909e elementor-widget elementor-widget-text-editor\" data-id=\"58e8909e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Une \u00e9tude de march\u00e9 est le premier outil permettant de r\u00e9pondre aux questions suivantes :<\/strong><\/p><ul><li>L&rsquo;offre propos\u00e9e correspond-elle aux attentes du march\u00e9 ?<\/li><li>L&rsquo;implantation de mon projet est-elle pertinente ?<\/li><li>Quelle est ma zone de chalandise potentielle ?<\/li><li>Qui sont mes clients potentiels ?<\/li><li>Qui sont mes concurrents ?<\/li><li>Le march\u00e9 que je souhaite p\u00e9n\u00e9trer est-il satur\u00e9 ? En stagnation ?<\/li><\/ul><p>Autant de questions auxquelles il est primordial de donner des \u00e9l\u00e9ments de r\u00e9ponse, de fa\u00e7on \u00e0\u00a0<strong>s\u00e9curiser les investissements<\/strong>\u00a0li\u00e9s aux projets.<\/p><p>Toutes ces interrogations trouvent leurs r\u00e9ponses dans l\u2019\u00e9tude de march\u00e9 et, en y int\u00e9grant le business plan, aident l\u2019entrepreneur \u00e0\u00a0<strong>d\u00e9terminer la viabilit\u00e9 d\u2019un projet<\/strong>.<\/p><p>Avec l\u2019aide d\u2019Asterop, vous pourrez analyser la pertinence de votre projet gr\u00e2ce \u00e0 diff\u00e9rentes formes d\u2019\u00e9tudes de march\u00e9, de la plus simple \u00e0 la plus complexe :<\/p><p><b>\u00c9TAT LOCAL DE MARCH\u00c9<\/b><\/p><p>Permets une vision claire et synth\u00e9tique du projet<\/p><p><b>\u00c9TUDE D&rsquo;IMPLANTATION<\/b><\/p><p>Permets une analyse plus approfondie du sujet<\/p><p><strong>\u00c9TUDE DE TRANSFERT<\/strong><\/p><p>Permets d&rsquo;ientifier le potentiel du futur site Vs le site actuel<\/p><p><b>\u00c9TUDE DE REGROUPEMENT<\/b><\/p><p>Permets d&rsquo;identifier les regroupements de PDV les plus pertinents et le site qui pr\u00e9sente le plus fort potentiel<\/p><p><strong>\u00c9TUDE DE PERFORMANCE<\/strong><\/p><p>Permets de v\u00e9rifier l&rsquo;ad\u00e9quation entre l&rsquo;offre propos\u00e9e et la demande<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace065f elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"ace065f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9512c elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"9e9512c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LES \u00c9TUDES DE MARCH\u00c9, DES OUTILS POUR S\u00c9CURISER L\u2019IMPLANTATION D\u2019UN POINT DE VENTE ET\/OU P\u00c9RENNISER L\u2019EXISTANT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40af720 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"40af720\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LES \u00c9TUDES DE MARCH\u00c9, DES OUTILS POUR S\u00c9CURISER L\u2019IMPLANTATION D\u2019UN POINT DE VENTE ET\/OU P\u00c9RENNISER L\u2019EXISTANT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f3281 elementor-widget elementor-widget-text-editor\" data-id=\"a8f3281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant d\u2019aborder les diff\u00e9rents types d\u2019\u00e9tudes de march\u00e9, apportons un petit \u00e9claircissement relatif \u00e0 la zone de chalandise, point de d\u00e9part de toute \u00e9tude de march\u00e9.<\/p><p>\u00a0<\/p><p><strong>LA ZONE DE CHALANDISE, PIERRE ANGULAIRE DE L&rsquo;\u00c9TUDE DE MARCH\u00c9\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45030388 elementor-widget elementor-widget-image\" data-id=\"45030388\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"362\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/zone-de-chalandise.png\" class=\"attachment-large size-large wp-image-1925\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3f894c elementor-widget elementor-widget-text-editor\" data-id=\"4c3f894c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La zone de chalandise d\u2019un point de vente est d\u00e9finie comme\u00a0<strong>la zone dans laquelle la probabilit\u00e9 de trouver ses clients est la plus grande<\/strong>. Elle sera d\u00e9terminante dans l\u2019\u00e9tude de march\u00e9 puisque c\u2019est \u00e0 partir de la d\u00e9finition de cette zone que sera r\u00e9alis\u00e9e l\u2019\u00e9tude des clients potentiels, de la concurrence et du march\u00e9 potentiel.<\/p><p>\u00a0<\/p><p>Diff\u00e9rents param\u00e8tres influent sur l\u2019\u00e9tendue de la zone de chalandise :<\/p><ul><li><strong>Degr\u00e9 de concurrence<\/strong><\/li><li><strong>Attractivit\u00e9 du point de vente<\/strong>, sa taille, son enseigne&#8230;<\/li><li><strong>Attractivit\u00e9 et accessibilit\u00e9 de l&#8217;emplacement<\/strong>, la pr\u00e9sence d&rsquo;offres compl\u00e9mentaires \u00e0 proximit\u00e9, la facilit\u00e9 d&rsquo;acc\u00e8s&#8230;<\/li><\/ul><p>Il existe diff\u00e9rents types de zones de chalandise :\u00a0<\/p><ul><li><strong>Isochrone<\/strong> (temps de parcours pi\u00e9ton, voiture, mixte)<\/li><li><strong>Isodistance<\/strong> (distance en m\u00e8tres ou kilom\u00e8tres)<\/li><li><strong>Mod\u00e9lis\u00e9e<\/strong> (bas\u00e9e sur l&rsquo;influence que le point de vente va avoir sur la zone &#8211; plus d&rsquo;information en fin de dossier -)<\/li><\/ul><p>Apr\u00e8s ce petit apart\u00e9 autour de la zone de chalandise, passons au vif du sujet, et abordons les\u00a0<strong>diff\u00e9rents types d\u2019\u00e9tudes r\u00e9alisables<\/strong>\u00a0pour qualifier un projet d\u2019implantatione<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a93b0 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"70a93b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054a2a6 elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"054a2a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DIP &amp; ELM, FOURNIR UNE CONNAISSANCE \u00c9CLAIR\u00c9E DU MARCH\u00c9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47fdde elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"f47fdde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DIP &amp; ELM, FOURNIR UNE CONNAISSANCE \u00c9CLAIR\u00c9E DU MARCH\u00c9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d6d035 elementor-widget elementor-widget-text-editor\" data-id=\"0d6d035\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il convient de noter que dans le cas de projets qui rel\u00e8vent de la franchise, la r\u00e9alisation d\u2019une \u00e9tude locale de march\u00e9 rel\u00e8ve d\u2019une contrainte r\u00e9glementaire.<\/p><p>\u00a0<\/p><p><strong>L&rsquo;ELM, OBLIGATION CONTRACTUELLE POUR LES FRANCHISES<\/strong><\/p><p>La\u00a0<a class=\"text orange\" href=\"https:\/\/www.toute-la-franchise.com\/vie-de-la-franchise-A5421-fiche-pratique-la-loi-doubin.html#:~:text=La%20Loi%20Doubin%2C%20impose%20%C3%A0,de%20toute%20somme%20d'argent.\" target=\"_blank\" rel=\"noopener\">loi Doubin<\/a>, impose au franchiseur de remettre un \u00ab document information pr\u00e9contractuelle \u00bb &#8211;\u00a0<strong>DIP<\/strong>\u00a0\u2013 au futur franchis\u00e9, au moins 20 jours avant la signature du contrat de franchise. Ce document contient des informations visant \u00e0 fournir au candidat une\u00a0<strong>connaissance g\u00e9n\u00e9rale de l\u2019entreprise et notamment son historique, son r\u00e9seau d\u2019exploitants<\/strong>&#8230; La remise d\u2019un \u00e9tat local de march\u00e9 et d\u2019un \u00e9tat g\u00e9n\u00e9ral de march\u00e9, constitue un des volets du DIP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135ab5c elementor-widget elementor-widget-image\" data-id=\"135ab5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"362\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/elm.png\" class=\"attachment-large size-large wp-image-1926\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce88b0 elementor-widget elementor-widget-text-editor\" data-id=\"8ce88b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour le l\u00e9gislateur, l\u2019\u00e9tat local de march\u00e9 doit permettre au franchis\u00e9 d&rsquo;avoir une connaissance \u00e9clair\u00e9e du march\u00e9 du projet. Cette \u00e9tude doit donc rendre compte des diff\u00e9rents aspects ayant une potentielle influence sur un projet d\u2019implantation.<\/p><p>Ces \u00e9tudes comportent diff\u00e9rents indicateurs permettant d\u2019am\u00e9liorer la connaissance de la zone d\u2019implantation et du march\u00e9 du futur point de vente :<\/p><ul><li>Des <strong>indicateurs sociod\u00e9mographiques<\/strong> permettent de mieux appr\u00e9hender les caract\u00e9ristiques des clients cibles, en prenant en compte des indicateurs relatifs \u00e0 la population, la composition des m\u00e9nages, les tranches d&rsquo;\u00e2ge, les revenus, les cat\u00e9gories socioprofessionnelles&#8230;<\/li><li>Des <strong>indicatifs relatifs \u00e0 la concurrence<\/strong> tel que le nombre et la localisation des concurrents<\/li><li>Des <strong>indicateurs relatifs au march\u00e9 potentiel<\/strong>, appr\u00e9hend\u00e9s \u00e0 travers les potentiels de consommation. Ces derniers sont issus d&rsquo;une mod\u00e9lisation de la part d&rsquo;Asterop, des comportements de consommation \u00e9tablis via un panel de consommateurs<\/li><\/ul><p>Pour r\u00e9pondre \u00e0 cette obligation, nous avons cr\u00e9\u00e9 des\u00a0<strong>rapports types d\u2019\u00e9tudes locales de march\u00e9 qui dressent un portrait synth\u00e9tique pour 6 secteurs d\u2019activit\u00e9<\/strong>\u00a0: alimentaire, textile, loisirs et culture, restauration rapide, \u00e9quipement de la maison, \u00e9quipement de la personne.<\/p><p><span class=\"text orange\"><strong>Bon \u00e0 savoir !<\/strong><\/span>\u00a0Le corolaire de cette simplicit\u00e9 des \u00e9tats locaux de march\u00e9, est la limite de son champ d\u2019application et d\u2019utilisation. Pour pallier cette insuffisance, Asterop r\u00e9alise des \u00e9tudes personnalis\u00e9es visant \u00e0 dresser un portrait plus abouti de la zone de chalandise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-012dee0 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"012dee0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3153c elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"7d3153c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;\u00c9TUDE D&rsquo;IMPLANTATION PERSONNALIS\u00c9E, POUR \u00caTRE AU PLUS PR\u00c8S DES PROBL\u00c9MATIQUES CLIENTS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda5e0f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"bda5e0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;\u00c9TUDE D&rsquo;IMPLANTATION PERSONNALIS\u00c9E, POUR \u00caTRE AU PLUS PR\u00c8S DES PROBL\u00c9MATIQUES CLIENTS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3decd elementor-widget elementor-widget-text-editor\" data-id=\"1e3decd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019\u00e9tude d\u2019implantation consiste \u00e0 v\u00e9rifier l\u2019opportunit\u00e9 d\u2019implanter un point de vente \u00e0 un emplacement d\u00e9termin\u00e9. Les probl\u00e9matiques clients tourneront toujours autour de\u00a0<strong>l\u2019identification de la concurrence, l\u2019analyse du march\u00e9 potentiel et l\u2019analyse du profil des consommateurs<\/strong>. N\u00e9anmoins, la personnalisation de ces 3 volets de l\u2019\u00e9tude de march\u00e9 ne la rendra que plus pertinente.<\/p><p>Nous avons d\u00e9velopp\u00e9 au fil des ann\u00e9es des\u00a0<strong>comp\u00e9tences dans divers secteurs d\u2019activit\u00e9<\/strong>, nous permettant d\u2019avoir une vision pr\u00e9cise des probl\u00e9matiques de nos clients.<\/p><p>Ces \u00e9tudes d\u2019implantation se distinguent de l\u2019\u00e9tat local de march\u00e9 par :<\/p><p>\u00a0<\/p><p><span class=\"text orange\"><strong>1 &#8211;\u00a0<\/strong><\/span><strong>Utilisation d\u2019une multitude de donn\u00e9es<\/strong>\u00a0parmi la large palette propos\u00e9e par Asterop. Ces \u00e9tudes plus approfondies int\u00e9greront d\u2019autres aspects permettant de mieux qualifier la zone de chalandise, en fonction des sp\u00e9cificit\u00e9s de chaque projet :<\/p><ul><li>Pr\u00e9sence d&rsquo;attracteurs<\/li><li>Projets de d\u00e9veloppement<\/li><li>&#8230;<\/li><\/ul><p>\u00a0<\/p><p><span class=\"text orange\"><strong>2 &#8211;\u00a0<\/strong><\/span><strong>Analyse de la zone<\/strong>\u00a0par nos consultants et recommandations<\/p><p>\u00a0<\/p><p><span class=\"text orange\"><strong>3 &#8211;\u00a0<\/strong><\/span><strong>Int\u00e9gration d\u2019estimations<\/strong>\u00a0de Chiffre d\u2019affaires<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e74b15 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"0e74b15\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b18e3c elementor-widget elementor-widget-text-editor\" data-id=\"8b18e3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LES \u00c9TUDES DE MARCH\u00c9, UN OUTIL D\u2019AIDE \u00c0 LA D\u00c9CISION POUR LES POINTS DE VENTE EXISTANTS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c52269 elementor-widget elementor-widget-image\" data-id=\"5c52269\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"362\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/point-de-vente-existants.png\" class=\"attachment-large size-large wp-image-1928\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd8a8e elementor-widget elementor-widget-text-editor\" data-id=\"6dd8a8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>L&rsquo;\u00c9TUDE DE PERFORMANCE<\/strong><\/p><p>L\u2019\u00e9tude de performance d\u2019un point de vente consiste en l\u2019analyse de son environnement socio-\u00e9conomique, pour v\u00e9rifier notamment l\u2019ad\u00e9quation de l\u2019offre \u00e0 la demande. Il s\u2019agit d\u2019identifier des facteurs cl\u00e9s du d\u00e9veloppement de l\u2019activit\u00e9.<\/p><p><strong>L&rsquo;\u00c9TUDE DE TRANSFERT<\/strong><\/p><p>L\u2019\u00e9tude de transfert sera utilis\u00e9e pour conforter le d\u00e9cideur dans son projet de transfert d\u2019activit\u00e9 en v\u00e9rifiant l\u2019opportunit\u00e9 de celui-ci. Cette \u00e9tude consiste \u00e0 comparer les deux emplacements, avant et apr\u00e8s transfert, afin d\u2019identifier le site le plus favorable.<\/p><p><strong>L&rsquo;\u00c9TUDE DE REGROUPEMENT<\/strong><\/p><p>Il arrive que plusieurs points de vente cherchent \u00e0 se regrouper afin notamment de r\u00e9duire la pression concurrentielle. Cette \u00e9tude aura pour vocation d\u2019identifier les regroupements d\u2019officines les plus pertinents et d\u2019identifier les emplacements avec le plus fort potentiel.<\/p><p><strong>LE CAS SECTEUR SANT\u00c9<\/strong><\/p><p>Cette probl\u00e9matique est observable dans le milieu pharmaceutique o\u00f9, on observe une tendance au regroupement d\u2019officine, qui repr\u00e9sente 21% des fermetures d\u2019officines en 2018. (<a class=\"text orange\" href=\"http:\/\/www.ordre.pharmacien.fr\/Communications\/Elements-demographiques\/Les-Pharmaciens-Panorama-au-1er-janvier-2019\" target=\"_blank\" rel=\"noopener\">Panorama<\/a>\u00a0publi\u00e9 par l\u2019Ordre des Pharmaciens 2019).<\/p><p>Ce sont les connaissances m\u00e9tiers de nos consultants qui nous permettront\u00a0<strong>d\u2019identifier les indicateurs pertinents pour chaque projet<\/strong>. Au-del\u00e0 du choix de ces indicateurs, leur expertise permettra de dresser un portrait plus abouti de la zone, de ses points forts et faiblesses et \u00e9ventuellement de formuler des pr\u00e9conisations. C\u2019est l\u00e0 une plus-value importante \u00e0 ces \u00e9tudes, d\u2019autant plus lorsqu\u2019elles s\u2019adressent \u00e0 des porteurs de projets non initi\u00e9s en marketing.<\/p><p>Ces \u00e9tudes visent \u00e0 fournir des \u00e9l\u00e9ments permettant de\u00a0<strong>caract\u00e9riser la zone et son potentiel<\/strong>. Mais est-ce toujours suffisant pour prendre une d\u00e9cision d\u2019implantation d\u2019un point de vente ? Car finalement, ce qui int\u00e9resse le porteur de projet est simple :\u00a0<strong>savoir si son projet est rentable !<\/strong><\/p><p>Pour r\u00e9pondre \u00e0 ce besoin, Asterop a mis en place une mod\u00e9lisation.\u00a0<a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/contact.html\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Contactez-nous pour en savoir plus<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2abe16 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"c2abe16\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491629a elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"491629a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LES OUTILS STATISTIQUES AU SERVICE DES \u00c9TUDES DE MARCH\u00c9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ee519 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"a9ee519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LES OUTILS STATISTIQUES AU SERVICE DES \u00c9TUDES DE MARCH\u00c9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d941bab elementor-widget elementor-widget-image\" data-id=\"d941bab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"362\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/etudes-de-marche.png\" class=\"attachment-large size-large wp-image-1929\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22126f5 elementor-widget elementor-widget-text-editor\" data-id=\"22126f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>LE MOD\u00c8LE DE ZONES D&rsquo;ATTRACTION TH\u00c9ORIQUES<\/strong><\/p>\n<p>Lorsque la connaissance de votre r\u00e9seau est optimale, il sera possible de&nbsp;<strong>cr\u00e9er le mod\u00e8le de zones d\u2019attraction th\u00e9oriques<\/strong>. L\u2019objectif est de d\u00e9finir la zone d\u2019influence g\u00e9ographique de votre magasin. Le mod\u00e8le de zones d\u2019attraction th\u00e9oriques est plus pertinent et plus proche de la r\u00e9alit\u00e9 qu\u2019une simple isochronie.<\/p>\n<p><\/p>\n<p>Plusieurs facteurs vont \u00eatre pris en compte dans le calcul :<\/p>\n<ul>\n<li><strong>La distance au magasin :<\/strong> temps de parcours (pi\u00e9ton, voiture ou hybride)<\/li>\n<li><strong>La taille :<\/strong> quelle est la surface du projet que je souhaite d\u00e9velopper ?&nbsp;<\/li>\n<li><strong>La pression concurrentielle :<\/strong> le projet est-il implant\u00e9 dans une zone avec de nombreux concurrents ?<\/li>\n<li><strong>L&rsquo;attractivit\u00e9 du site :<\/strong> pr\u00e9sence de p\u00f4les commerciaux et g\u00e9n\u00e9rateurs de trafic qui vont engendrer du flux pour mon magasin ?<\/li>\n<\/ul>\n<p>En combinant les variables ci-dessus, le mod\u00e8le utilis\u00e9 va permettre&nbsp;<strong>d\u2019estimer la probabilit\u00e9 pour les m\u00e9nages de chaque quartier de se rendre dans mon magasin<\/strong>.<\/p>\n<p>La zone de chalandise th\u00e9orique sera alors d\u00e9finie comme \u00e9tant l\u2019ensemble de ces quartiers dont les r\u00e9sidents sont enclins \u00e0 venir consommer dans votre point de vente.<\/p>\n<p><\/p>\n<p><strong>LE MOD\u00c8LE DE CHIFFRE D&rsquo;AFFAIRES<\/strong><\/p>\n<p>Lorsque le mod\u00e8le de zones d\u2019attraction th\u00e9oriques est mis au point, il est possible (mais pas obligatoire) de construire un mod\u00e8le d\u2019activit\u00e9 (chiffre d\u2019affaires, nombre de transactions) qui va permettre d\u2019estimer, dans votre zone de chalandise,&nbsp;<strong>quel est le chiffre d&rsquo;affaires potentiellement r\u00e9alisable&#8230;<\/strong><\/p>\n<p><\/p>\n<p>Cette estimation a un double objectif :<\/p>\n<ul>\n<li><strong>\u00c9valuer la pertinence des projets de d\u00e9veloppement :<\/strong> mon projet est-il viable ? Quel est son impact sur les autres magasins ?<\/li>\n<li><strong>\u00c9valuer la performance des magasins existants :<\/strong> mes magasins sont-ils performants ? En difficult\u00e9 ? Est-il possible d&rsquo;am\u00e9liorer la performance de certains magasins de mon r\u00e9seau ?<\/li>\n<\/ul>\n<p>Plusieurs m\u00e9thodologies de mod\u00e9lisation existent, et nous mettons en \u0153uvre, celle qui correspond le plus \u00e0 votre profil et notre exp\u00e9rience nous a montr\u00e9 que certains mod\u00e8les peuvent-\u00eatre pr\u00e9cis (tr\u00e8s performant pour expliquer une situation existante)&nbsp;<strong>ou<\/strong>&nbsp;robustes (tr\u00e8s utile pour donner une vision du potentiel d\u2019un emplacement).<\/p>\n<p>Les mod\u00e8les de zones de chalandise et de chiffre d\u2019affaires vous permettront de&nbsp;<strong>piloter de mani\u00e8re optimale<\/strong>&nbsp;votre enseigne et ainsi vous aider dans le d\u00e9veloppement de votre r\u00e9seau.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1757494 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"1757494\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab3e40 elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"bab3e40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UNE \u00c9TUDE OUI, MAIS SOUS QUELLE FORME ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-967b6bf elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"967b6bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UNE \u00c9TUDE OUI, MAIS SOUS QUELLE FORME ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2136c7 elementor-widget elementor-widget-text-editor\" data-id=\"b2136c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quel que soit le type d\u2019\u00e9tude r\u00e9alis\u00e9e, nous adaptons nos supports de pr\u00e9sentation en fonction de vos besoins.<\/p><p><strong>UNE \u00c9TUDE PONCTUELLE ?<\/strong><\/p><p>La plateforme d\u00e9di\u00e9e <a href=\"http:\/\/www.etatlocaldemarche.com\/fr\/index.html\">etatlocaldemarche.com<\/a> permet de g\u00e9n\u00e9rer en 3 clics votre \u00e9tude :<\/p><ul><li>S\u00e9lection du secteur d&rsquo;activit\u00e9<\/li><li>Cr\u00e9ation de la zone de chalandise \u00e0 partir de l&rsquo;adresse du projet<\/li><li>Impression du rapport d&rsquo;analyse<\/li><\/ul><p><strong>PLUSIEURS \u00c9TUDES ?<\/strong><\/p><p>Analyzer Online, une application g\u00e9omarketing propre \u00e0 chaque client permettant de d\u00e9tecter les opportunit\u00e9s de d\u00e9veloppement :<\/p><ul><li>Toutes les donn\u00e9es sociod\u00e9mographiques, m\u00e9tiers, concurrences&#8230; sont int\u00e9gr\u00e9es ainsi qu&rsquo;un rapport personnalis\u00e9<\/li><li>Possibilit\u00e9 de cr\u00e9er autant de rapports d&rsquo;analyse que de projet<\/li><\/ul><p>Que vous ayez besoin d&rsquo;une \u00e9tude one-shot ou de plusieurs \u00e9tudes, vous avez la possibilit\u00e9 d&rsquo;externaliser la cr\u00e9ation et l&rsquo;analyse du projet par un chef de projet Asterop.<\/p><p><strong>Quel que soit votre projet, votre domaine d\u2019activit\u00e9, l\u2019\u00e9tude de march\u00e9 est un \u00e9l\u00e9ment indispensable \u00e0 sa r\u00e9ussit Asterop vous accompagne dans sa r\u00e9alisation afin de vous fournir une connaissance pr\u00e9cise de votre environnement, de vos futurs clients, et\/ou, d\u2019\u00e9valuer votre chiffre d\u2019affaires r\u00e9alisable et afin de minimiser les risques potentiels li\u00e9s \u00e0 chaque projet.<\/strong><\/p><p>\u00a0<\/p><p><strong>\u00c0 propos de nos auteurs :<\/strong><\/p><p><strong><a class=\"text orange\" href=\"https:\/\/www.linkedin.com\/in\/mathilde-repellin-a11005180\/\" target=\"_blank\" rel=\"noopener\">Mathilde Repellin<\/a>, Responsable du P\u00f4le Analytics d&rsquo;Asterop<\/strong><\/p><p>Sp\u00e9cialiste en DATA Analyse, Mathilde Repellin dispose d\u2019une exp\u00e9rience de pr\u00e8s de 10 ans en g\u00e9omarketing d\u00e9cisionnel. Elle a notamment d\u00e9velopp\u00e9 ses comp\u00e9tences dans l\u2019accompagnement des clients Asterop sur des probl\u00e9matiques d\u2019utilisation de solution g\u00e9omarketing, de r\u00e9alisation d\u2019\u00e9tudes de march\u00e9 et dans l\u2019analyse de la performance de leur r\u00e9seau<\/p><p><strong>Et<\/strong><\/p><p><a class=\"text orange\" href=\"https:\/\/www.linkedin.com\/in\/luc-coiffier-54785812\/\" target=\"_blank\" rel=\"noopener\">Marina Moreira<\/a><strong>, Assistante charg\u00e9e d\u2019\u00e9tudes g\u00e9omarketing<\/strong><\/p><p>Apr\u00e8s plus de 5 ans d\u2019exp\u00e9rience en tant que charg\u00e9e d\u2019\u00e9tudes socio-\u00e9conomiques, Marina Moreira a int\u00e9gr\u00e9 Asterop en 2018. Elle apporte en particulier son expertise dans la r\u00e9alisation d\u2019\u00e9tudes g\u00e9omarketing pour le compte de diff\u00e9rents clients.<\/p><p>\u00a0<\/p><p><i>Leader de l&rsquo;optimisation des r\u00e9seaux de points de vente, Asterop cr\u00e9e des solutions personnalis\u00e9es et propose des donn\u00e9es de qualit\u00e9 pour fiabiliser vos d\u00e9cisions d&rsquo;implantation et de ciblage.<\/i><\/p><p><strong>Int\u00e9ress\u00e9 ? Nos \u00e9quipes commerciales\u00a0<a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/contactez-asterop\/\" target=\"_blank\" rel=\"noopener\"><i>r\u00e9pondent \u00e0 vos questions<\/i><\/a><\/strong><\/p><p class=\"text-center\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44519df0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44519df0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fd573bc\" data-id=\"6fd573bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5320b58d elementor-widget elementor-widget-heading\" data-id=\"5320b58d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pour aller plus loin...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7430b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1b7430b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c4fb905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c4fb905\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c72b077\" data-id=\"2c72b077\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6191bd0b elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"6191bd0b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/12\/analyzer-making-off.jpg);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Analyzer Online, le making of<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLes ann\u00e9es 2010 ont vu appara\u00eetre les smartphones, les tablettes num\u00e9riques et la g\u00e9n\u00e9ralisation du \"Cloud Computing\"...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/making-of-application-analyzer-online\/\">\n\t\t\t\t\t\tLire la suite\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f8973b elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"9f8973b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/recensement-1520.jpg);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">[Partie 1] Recensement Permanent, Une mati\u00e8re brute \u00e0 r\u00e9v\u00e9ler<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDepuis 2004, l'INSEE a mis en place le Recensement Permanent...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/recensement-permanent\/\">\n\t\t\t\t\t\tLire la suite\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49603417\" data-id=\"49603417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b37772 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"61b37772\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/software-multiplateforme-1520.jpg);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Software Asterop, une technologie multiplateforme<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLa technologie Asterop permet \u00e0 tous nos clients d'opter pour la solution la plus adapt\u00e9e \u00e1 chaque instant...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/breve-software-asterop-multiplateforme\/\">\n\t\t\t\t\t\tLire la suite\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4a9088 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4a9088\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2bdac\" data-id=\"1c2bdac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-558aa55 elementor-widget elementor-widget-template\" data-id=\"558aa55\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"6462\" class=\"elementor elementor-6462\">\n\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-46807ca7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46807ca7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e48ea6e\" data-id=\"6e48ea6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b5e138 elementor-widget elementor-widget-image\" data-id=\"67b5e138\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"210\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/12\/Logo-asterop-blanc.png\" class=\"attachment-medium_large size-medium_large wp-image-5219\" alt=\"logo asterop blanc texte a droite\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14508d94 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"14508d94\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tRestez connect\u00e9 avec toute l'actualit\u00e9 Asterop,\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d598c elementor-widget elementor-widget-heading\" data-id=\"76d598c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">En recevant chaque semaine notre newsletter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3593e0 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"f3593e0\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6462\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"f3593e0\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Asterop\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email_footer elementor-col-40 elementor-md-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email_footer\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVotre adresse mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email_footer]\" id=\"form-field-email_footer\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Votre adresse mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_187bc01 elementor-col-40 elementor-md-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_187bc01\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom et pr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_187bc01]\" id=\"form-field-field_187bc01\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Nom et pr\u00e9nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2d90c4\" data-id=\"a2d90c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ab6e97d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ab6e97d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-224ae4dd\" data-id=\"224ae4dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2949b7bb elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2949b7bb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solutions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37de6996 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"37de6996\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/application-analyzer-online\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Online<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/logiciel-analyzer-desktop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Desktop<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/appli-analyzer-campaign-ciblage-isa\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Campaign<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/analyzer-api-webservices\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer API<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3672ed98\" data-id=\"3672ed98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28409817 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"28409817\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Donn\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131803c2 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"131803c2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/donnees-exclusives-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exclusives<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-metiers\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M\u00e9tiers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/packs-de-data\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Packs de data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-internationales\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Internationales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3760d08e\" data-id=\"3760d08e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f4eefe elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61f4eefe\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a51bad0 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a51bad0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/developpez-votre-reseau\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diagnostic<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotez-votre-reseau-points-de-vente\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pilotage<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotage-communication\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/autres-expertises\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Autres expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-19cd5ddb\" data-id=\"19cd5ddb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f45ae6d elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6f45ae6d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ressources<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4948dd65 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4948dd65\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a 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Moreira Temps de lecture : 8 min Contactez-nous \u00ab L\u2019\u00e9tude de march\u00e9 permet de conna\u00eetre l\u2019environnement dans lequel d\u00e9velopper son entreprise et ainsi mieux appr\u00e9hender son potentiel pour prendre les d\u00e9cisions les plus adapt\u00e9es et augmenter ses chances de r\u00e9ussite \u00bb QU&rsquo;EST-CE QU&rsquo;UNE 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