{"id":1578,"date":"2020-07-06T11:19:27","date_gmt":"2020-07-06T09:19:27","guid":{"rendered":"https:\/\/www.asterop.com\/fr\/?page_id=1578"},"modified":"2023-08-11T15:37:10","modified_gmt":"2023-08-11T13:37:10","slug":"dossier-making-of-application-analyzer-online","status":"publish","type":"page","link":"https:\/\/www.asterop.com\/fr\/index.php\/blog-asterop\/dossier-making-of-application-analyzer-online\/","title":{"rendered":"making of"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1578\" class=\"elementor elementor-1578\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e10c676 elementor-section-height-min-height elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7e10c676\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-611cf99e\" data-id=\"611cf99e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaf8c37 elementor-widget elementor-widget-heading\" data-id=\"aaf8c37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Analyzer Online<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-515cd74d elementor-widget elementor-widget-heading\" data-id=\"515cd74d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le making of\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab12bc0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ab12bc0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e4cb89 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"51e4cb89\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Auteurs : Dominique Saubion &amp; Luc Coiffier<\/p><p>Temps de lecture : 8 min<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec81ec3 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"5ec81ec3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-float\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/contactez-asterop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41599776\" data-id=\"41599776\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2928077 elementor-widget elementor-widget-image\" data-id=\"2928077\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"481\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/12\/analyzer-making-off.jpg\" class=\"attachment-large size-large wp-image-5395\" alt=\"illustration making of analyzer online\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1116b793 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1116b793\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-478f051e\" data-id=\"478f051e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172158e2 elementor-widget elementor-widget-text-editor\" data-id=\"172158e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<center>Les ann\u00e9es 2010 ont vu appara\u00eetre les smartphones, les tablettes num\u00e9riques et<br \/>la g\u00e9n\u00e9ralisation du \u00ab Cloud Computing \u00bb. Dans ce contexte, les comportements num\u00e9riques ont \u00e9volu\u00e9 dans le cadre personnel et professionnel. La population s\u2019est habitu\u00e9e \u00e0 acc\u00e9der \u00e0 tout, partout de fa\u00e7on simple et rapide.<br \/><br \/>Nos solutions G\u00e9omarketing se sont adapt\u00e9es \u00e0 ce changement, mais quels sont les avantages r\u00e9els de cette digitalisation ?<\/center>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ab7f4d elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"20ab7f4d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580380f elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"580380f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">R\u00c9TROSPECTIVE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64eb20 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"d64eb20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">R\u00c9TROSPECTIVE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2dd0bd elementor-widget elementor-widget-heading\" data-id=\"e2dd0bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L'\u00e8re du sp\u00e9cifique<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66656dc7 elementor-widget elementor-widget-text-editor\" data-id=\"66656dc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans les ann\u00e9es 2000, l\u2019acc\u00e8s aux solutions g\u00e9omarketing s\u2019est g\u00e9n\u00e9ralis\u00e9s. Les entreprises poss\u00e9dant un r\u00e9seau de points de vente cherchaient \u00e0\u00a0<strong>fiabiliser leurs m\u00e9thodes d\u2019\u00e9tudes<\/strong>\u00a0et \u00e0 mieux comprendre les particularit\u00e9s locales de leur parc.<\/p><p>Les cahiers des charges \u00e9taient complexes, car ces solutions avaient pour objectif de r\u00e9pondre \u00e0 un grand nombre de crit\u00e8res.<\/p><p>Exercice p\u00e9rilleux. Si l\u2019on consid\u00e8re que les besoins pouvaient varier consid\u00e9rablement en fonction :<\/p><ul><li><strong>Des directions concern\u00e9es :<\/strong><ul>\u2022 Marketing ou \u00c9tudes<\/ul><ul>\u2022 Expansion<\/ul><ul>\u2022 Distribution ou exploitation<\/ul><\/li><\/ul><ul><li><strong>Des profils utilisateurs :<\/strong><ul>\u2022 Technique (data analystes, cartographes, informaticiens)<\/ul><ul>\u2022 \u00c9tudes (charg\u00e9s d\u2019\u00e9tudes, chefs de projets, responsables m\u00e9dia)<\/ul><ul>\u2022 M\u00e9tier (d\u00e9veloppeurs, charg\u00e9s de communication, charg\u00e9s d\u2019affaires, directeurs de points de vente)<\/ul><\/li><\/ul><ul><li><strong>Des\u00a0<a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/secteurs-professionnels\/\" target=\"_blank\" rel=\"noopener\">secteurs d&rsquo;activit\u00e9<\/a>\u00a0concern\u00e9s :<\/strong><ul>\u2022 Les r\u00e9seaux de services (banques, assurances, t\u00e9l\u00e9phonie mobile\u2026)<\/ul><ul>\u2022 Les r\u00e9seaux de commer\u00e7ants (grandes surfaces alimentaires, sp\u00e9cialis\u00e9es, commerces de proximit\u00e9\u2026)<\/ul><ul>\u2022 Les \u00e9quipes commerciales des industriels<\/ul><\/li><\/ul><p>Les\u00a0<strong>outils bureautiques ou \u00ab client lourd \u00bb<\/strong>\u00a0&#8211; nom tr\u00e8s \u00e9vocateur\u2026 &#8211; , essayaient de r\u00e9pondre \u00e0 tous ces besoins ; et ce, \u00e0 grand renfort de fonctionnalit\u00e9s sp\u00e9cifiques, d\u2019algorithmes toujours plus complexes et d\u2019ergonomies ajust\u00e9es \u00e0 la demande.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0885616 elementor-widget elementor-widget-image\" data-id=\"0885616\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/client-lourd.png\" class=\"attachment-large size-large wp-image-1828\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7ad710 elementor-widget elementor-widget-text-editor\" data-id=\"2e7ad710\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces solutions, aussi complexes soient-elles, permettaient de\u00a0<strong>mieux comprendre l\u2019\u00c9cosyst\u00e8me de son r\u00e9seau<\/strong>\u00a0de points de vente, de r\u00e9aliser des \u00e9tudes \u00ab Ad \u2018hoc \u00bb gr\u00e2ce aux nombreuses donn\u00e9es accessibles et de cr\u00e9er de nouveaux indicateurs si besoin.<\/p><p>Mais leur int\u00e9r\u00eat premier \u00e9tait d\u2019apporter une automatisation des \u00e9tudes et des process afin d\u2019harmoniser les livrables, quel qu\u2019en soit le producteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ca74f elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"a1ca74f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b59f74 elementor-widget elementor-widget-heading\" data-id=\"3b59f74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Le revers de la m\u00e9daille<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be50a78 elementor-widget elementor-widget-text-editor\" data-id=\"be50a78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019organisation interne n\u00e9cessitait d\u2019avoir des\u00a0<strong>\u00ab sp\u00e9cialistes \u00bb de la manipulation de donn\u00e9es<\/strong>, soit pour r\u00e9aliser eux-m\u00eames les \u00e9tudes, soit pour encadrer des profils moins techniques dans l\u2019utilisation des solutions.<\/p><p>Les principaux utilisateurs \u00e9taient g\u00e9n\u00e9ralement s\u00e9dentaires, car jusqu\u2019au d\u00e9but des ann\u00e9es 2010, les donn\u00e9es \u00e9taient stock\u00e9es principalement sur des serveurs locaux accessibles uniquement via les r\u00e9seaux internes aux entreprises.<\/p><p>Le co\u00fbt d\u2019entr\u00e9e de l\u2019utilisation de ces solutions \u00e9tait important. En effet, ces outils n\u00e9cessitaient des formations compl\u00e8tes pour pouvoir les utiliser de fa\u00e7on optimale.<\/p><p>Mettre \u00e0 jour les donn\u00e9es, int\u00e9grer les nouvelles fonctionnalit\u00e9s\u2026 Ces op\u00e9rations \u00e9taient\u00a0<strong>longues et co\u00fbteuses<\/strong>. L\u2019h\u00e9bergement des solutions et des donn\u00e9es par le client lui-m\u00eame, rendait les choses complexes.<\/p><p>Finalement, les \u00e9volutions technologiques de la moiti\u00e9 des ann\u00e9es 2000 et du d\u00e9but des ann\u00e9es 2010 ont chang\u00e9 la donne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2306ade elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"2306ade\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef128b elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"9ef128b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LA R\u00c9VOLUTION DU NUM\u00c9RIQUE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceabefb elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"ceabefb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LA R\u00c9VOLUTION DU NUM\u00c9RIQUE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf07609 elementor-widget elementor-widget-heading\" data-id=\"cf07609\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L'\u00e8re du \"Cloud Computing\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f7a9f elementor-widget elementor-widget-image\" data-id=\"71f7a9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/frise-chrono.jpg\" class=\"attachment-large size-large wp-image-1829\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8b278 elementor-widget elementor-widget-text-editor\" data-id=\"8b8b278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le changement de mill\u00e9naire, s\u2019il n\u2019a pas provoqu\u00e9 le bug attendu, a\u00a0<strong>r\u00e9volutionn\u00e9 l\u2019usage du num\u00e9rique,<\/strong>\u00a0et ce, m\u00eame s\u2019il a commenc\u00e9 par l\u2019\u00e9clatement de la bulle internet.<\/p><p>Les innovations qui ont jalonn\u00e9 les 15 premi\u00e8res ann\u00e9es ont profond\u00e9ment chang\u00e9 les comportements des individus dans la sph\u00e8re priv\u00e9e et dans la sph\u00e8re professionnelle :<\/p><ul><li>R\u00e9seaux sociaux<\/li><li>Smartphones<\/li><li>Tablettes num\u00e9riques<\/li><li>Enceintes connect\u00e9es&#8230;<\/li><\/ul><p>Ces innovations ont rencontr\u00e9 un large public, et en particulier les plus jeunes &#8211; les \u00ab mill\u00e9nial \u00bb &#8211; et la g\u00e9n\u00e9ration suivante &#8211; les \u00ab natifs num\u00e9riques \u00bb -. Les premiers ont appris \u00e0 utiliser toutes ces nouvelles technologies \u00e0 l\u2019\u00e2ge adulte, les seconds sont n\u00e9s d\u00e9j\u00e0 connect\u00e9s.<\/p><p>En France, par exemple,\u00a0<strong>l\u2019utilisation d\u2019internet a doubl\u00e9 en 10 ans<\/strong>, l\u2019\u00e9quipement en smartphone a \u00e9t\u00e9 multipli\u00e9 par 8 et le temps pass\u00e9 sur internet a plus que tripl\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdeb772 elementor-widget elementor-widget-image\" data-id=\"cdeb772\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/chiffres-cle.jpg\" class=\"attachment-large size-large wp-image-1830\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d4075 elementor-widget elementor-widget-text-editor\" data-id=\"65d4075\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019augmentation massive du nombre d\u2019internautes et du volume de donn\u00e9es \u00e9chang\u00e9es, a permis, l\u2019\u00e9mergence du Cloud Computing et de l\u2019externalisation de l\u2019h\u00e9bergement des donn\u00e9es et des solutions informatiques.<\/p><p>D\u00e8s lors, l\u2019\u00e9volution des\u00a0<a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciel-analyzer\/\" target=\"_blank\" rel=\"noopener\">plateformes g\u00e9omarketing bureautique<\/a>\u00a0vers le format web, \u00e9tait n\u00e9cessaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680f50f elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"680f50f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a88d5b6 elementor-widget elementor-widget-heading\" data-id=\"a88d5b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les solutions actuelles<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f13a0 elementor-widget elementor-widget-text-editor\" data-id=\"78f13a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les solutions g\u00e9omarketing se sont\u00a0<strong>adapt\u00e9es \u00e0 l\u2019\u00e8re du digital<\/strong>, avec des interfaces beaucoup plus ergonomiques, beaucoup plus simples d\u2019utilisation.<\/p><p><strong>Aujourd\u2019hui, l\u2019ext\u00e9rieur devient le bureau !<\/strong><br \/>Vous pouvez commencer une \u00e9tude &#8211; avec votre t\u00e9l\u00e9phone ou votre tablette &#8211; en d\u00e9placement sur le terrain, dans un magasin, sur un chantier et la finir de retour au bureau avec votre ordinateur.<\/p><p><strong>Vous pouvez contribuer \u00e0 enrichir vos bases de donn\u00e9es.<\/strong><br \/>En allant sur le terrain, vous voyez que vos points de vente sont mal g\u00e9olocalis\u00e9s, vous pouvez les d\u00e9placer et tout le monde b\u00e9n\u00e9ficiera de ce que vous avez fait.<\/p><p>Ces solutions sont maintenant\u00a0<strong>\u00e0 la port\u00e9e de tous<\/strong>\u00a0: techniciens et utilisateurs m\u00e9tiers, sans comp\u00e9tences informatiques ou traitement data particuli\u00e8res.<\/p><p>Du directeur de point de vente au directeur de r\u00e9seau, du d\u00e9veloppement ou de la communication, chacun peut y trouver son compte. Chaque profil peut acc\u00e9der \u00e0 une\u00a0<strong>interface plus ou moins complexe selon ses besoins<\/strong>. La technologie est la m\u00eame, mais les \u00e9crans et niveaux d\u2019analyse disponibles sont diff\u00e9rents.<\/p><p>Regardons un exemple, le niveau d\u2019information visible, des indicateurs visualisables, n\u2019est pas le m\u00eame, selon le profil connect\u00e9.<\/p><p>Informations utiles pour le <strong>point de vente\u00a0<\/strong><\/p><ul><li>Sa zone<\/li><li>Son \u00e9cosyst\u00e8me (d\u00e9mographie &#8211; concurrence)<\/li><li>Sa performance &#8211; en comparaison des points de vente qui lui ressemble &#8211; au local si la donn\u00e9e est disponible, sinon au global : (fr\u00e9quentation &#8211; panier moyen)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c1c7f elementor-widget elementor-widget-image\" data-id=\"52c1c7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/appli-web.png\" class=\"attachment-large size-large wp-image-1831\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e30de3a elementor-widget elementor-widget-text-editor\" data-id=\"e30de3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Informations utiles pour le <strong>responsable r\u00e9gion<\/strong> :\u00a0<\/p><ul><li>Sa r\u00e9gion<\/li><li>Ses points de vente<\/li><\/ul><p>En bref, tout est possible, enfin presque. La seule question \u00e0 garder \u00e0 l\u2019esprit est :\u00a0<strong>en ai-je vraiment besoin ?<\/strong>\u00a0Car si les interfaces semblent de plus en plus simples \u00e0 l\u2019usage, c\u2019est loin d\u2019\u00eatre le cas d\u2019un point de vue technologique\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-594f825 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"594f825\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1bd67 elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"aa1bd67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">C'est pourtant simple.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6b1ea elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"de6b1ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">C'est pourtant simple.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f05c88c elementor-widget elementor-widget-text-editor\" data-id=\"f05c88c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ou plut\u00f4t cela devrait l\u2019\u00eatre.<\/p><p>\u202f\u202f L\u2019\u00e9quation \u00e0 r\u00e9soudre est la suivante :<br \/>\u202f\u202f\u202f\u202f Un seul coup d\u2019\u0153il doit permettre de\u00a0<strong>visualiser les \u00e9l\u00e9ments cl\u00e9s<\/strong>.<br \/>\u202f\u202f\u202f\u202f\u202f\u202fUn seul clic doit permettre d\u2019acc\u00e9der \u00e0 l\u2019information importante.<\/p><p>Et il faut aussi pouvoir entrer dans le d\u00e9tail quand cela est n\u00e9cessaire, disposer de fonctionnalit\u00e9s avanc\u00e9es &#8211; de fa\u00e7on naturelle &#8211; et disposer d\u2019une interface web moderne fonctionnant aussi bien sur smartphone que sur tablette.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4949796 elementor-widget elementor-widget-image\" data-id=\"4949796\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/diagramme-kano.png\" class=\"attachment-large size-large wp-image-1832\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c60e5 elementor-widget elementor-widget-text-editor\" data-id=\"76c60e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019ajout de fonctionnalit\u00e9s complexifie la m\u00e9canique. En effet, ajouter un bouton dans un coin pour acc\u00e9der \u00e0 une nouvelle fonctionnalit\u00e9 \u2013 ce qui semble une bonne id\u00e9e au d\u00e9part\u2026 &#8211; peut cr\u00e9er une incoh\u00e9rence fonctionnelle dans l\u2019outil et perturber l\u2019utilisateur.<\/p><p>Toutefois, l\u2019absence de fonctionnalit\u00e9s cl\u00e9s rend l\u2019application sans int\u00e9r\u00eat, et au contraire, le trop-plein de fonctionnalit\u00e9s rend\u00a0<strong>l\u2019application inutilisable ou du moins, complexe \u00e0 ma\u00eetriser<\/strong>. Prenons l\u2019exemple de Photoshop, et vous aurez une id\u00e9e d\u2019une application certes riche, mais incroyablement complexe \u00e0 ma\u00eetriser.<\/p><p>Au d\u00e9part, les cahiers des charges pouvaient ressembler \u00e0 certains appels d\u2019offre o\u00f9 l\u2019urgent c\u00f4toie l\u2019accessoire\u2026<\/p><p>Pour autant, r\u00e9soudre cette \u00e9quation n\u2019est pas comparable \u00e0 r\u00e9soudre une \u00e9nigme insoluble :\u00a0<strong>tous nos clients ont des besoins et des priorit\u00e9s remarquablement similaires<\/strong>.<\/p><p>Il nous a juste fallu quelques ann\u00e9es pour les identifier et les qualifier, parfois nous pouvons \u00eatre un peu lents.<\/p><p>Finalement, s\u2019il para\u00eet simple de construire une usine \u00e0 gaz, il est, au contraire, extr\u00eamement compliqu\u00e9 de d\u00e9velopper une application fonctionnellement riche et simple \u00e0 utiliser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b714a0 elementor-widget elementor-widget-image\" data-id=\"7b714a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/canard.jpg\" class=\"attachment-large size-large wp-image-1833\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef20ebe elementor-widget elementor-widget-text-editor\" data-id=\"ef20ebe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, nous avons hi\u00e9rarchis\u00e9 les fonctionnalit\u00e9s et\u00a0<strong>privil\u00e9gi\u00e9 la coh\u00e9rence et l\u2019efficacit\u00e9 de l\u2019interface<\/strong>\u00a0\u00e0 l\u2019ajout anarchique de fonctionnalit\u00e9s sans logique fonctionnelle globale.<\/p><p>Cette hi\u00e9rarchisation nous a, \u00e9galement, permis d\u2019identifier l\u2019essentiel et de le s\u00e9parer de l\u2019accessoire. En effet, nous avons apport\u00e9 un effort particulier \u00e0\u00a0<strong>rendre l\u2019essentiel r\u00e9actif<\/strong>\u00a0&#8211; la performance &#8211; et simple l\u2019utilisation &#8211; l\u2019efficacit\u00e9 -.<\/p><p>L\u2019interface utilisateur r\u00e9agit imm\u00e9diatement, les rapports sont g\u00e9n\u00e9r\u00e9s en quelques secondes, les op\u00e9rations longues sont fluides et sont accompagn\u00e9 d\u2019informations visuelles permettant d\u2019en suivre l\u2019avancement\u2026<\/p><p>Ce sont des dizaines d\u2019ann\u00e9es d\u2019exp\u00e9rience cumul\u00e9es en mati\u00e8re de design d\u2019interface utilisateur, qui sont int\u00e9gr\u00e9es dans nos produits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eff4d7 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"6eff4d7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c27d52 elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"8c27d52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les g\u00e9n\u00e9riques sont aussi efficaces<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8014d elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"fd8014d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les g\u00e9n\u00e9riques sont aussi efficaces<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2dc639 elementor-widget elementor-widget-text-editor\" data-id=\"e2dc639\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il faut savoir que tous nos clients b\u00e9n\u00e9ficient de cette\u00a0<strong>plateforme fonctionnelle g\u00e9n\u00e9rique et \u00e9volutive<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887697e elementor-widget elementor-widget-image\" data-id=\"887697e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/tablette-analyzer-online-petit.jpg\" class=\"attachment-large size-large wp-image-1836\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c811d elementor-widget elementor-widget-text-editor\" data-id=\"89c811d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asterop, qui est \u00e9diteur de logiciel depuis sa cr\u00e9ation, propose donc\u00a0<a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/breve-software-asterop-multiplateforme\/\" target=\"_blank\" rel=\"noopener\"><strong>un seul logiciel, une seule technologie<\/strong><\/a>\u00a0pour tous nos clients.<\/p><p>Cela signifie aussi, que tous nos clients b\u00e9n\u00e9ficient des\u00a0<strong>mises \u00e0 jour r\u00e9guli\u00e8res<\/strong>\u00a0: corrections de bugs, l\u2019ajout de nouvelles fonctionnalit\u00e9s ou encore, l\u2019am\u00e9lioration de fonctionnalit\u00e9s existantes.<\/p><p>Par exemple, en 2019, nous avons ajout\u00e9 une\u00a0<a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/application-analyzer-online\/\" target=\"_blank\" rel=\"noopener\">fonctionnalit\u00e9 standard<\/a>\u00a0permettant de comparer plusieurs projets ou points de vente d\u2019un seul coup d\u2019\u0153il. Les clients sous maintenance ont b\u00e9n\u00e9fici\u00e9 de la nouvelle fonctionnalit\u00e9 dans le cadre de ces maintenances.<\/p><p>L\u2019ann\u00e9e pr\u00e9c\u00e9dente, c&rsquo;est cette fois, des fonctionnalit\u00e9s permettant de qualifier les projets qui ont \u00e9t\u00e9 ajout\u00e9es \u00e0 la plateforme g\u00e9n\u00e9rique.\u00a0<strong>Dont tous nos clients ont b\u00e9n\u00e9fici\u00e9.<\/strong><\/p><p>Pour 2020, d\u2019autres nouveaut\u00e9s sont pr\u00e9vues\u2026 Mais il est encore un peu pr\u00e9matur\u00e9 d\u2019en parler. Toutefois, si vous \u00eates client, vous serez contact\u00e9 dans le courant du quatri\u00e8me trimestre pour une pr\u00e9sentation des nouvelles fonctionnalit\u00e9s dont vous b\u00e9n\u00e9ficierez automatiquement d\u2019ici la fin de l\u2019ann\u00e9e.<\/p><p>Cet effort et la g\u00e9n\u00e9ricit\u00e9 (ou programmation g\u00e9n\u00e9rique) des fonctionnalit\u00e9s, s\u2019appliquent \u00e9galement \u00e0 tous les autres aspects de nos solutions. Ainsi, le contenu et la pr\u00e9sentation de nos rapports sont\u00a0<strong>issus de notre exp\u00e9rience et des \u00e9changes<\/strong>\u00a0que nous avons eus avec nos clients au cours des dix derni\u00e8res ann\u00e9es. Aujourd\u2019hui, Et vous en b\u00e9n\u00e9ficiez directement.<\/p><p>De m\u00eame, les KPI retenus, les donn\u00e9es pertinentes retenues et la fa\u00e7on de les pr\u00e9senter sont le r\u00e9sultat de centaines d\u2019heures de r\u00e9union et de dizaines d\u2019ann\u00e9es de recherche intensive.<\/p><p>Le temps du logiciel unique pour tous est pourtant r\u00e9volu. Maintenant,\u00a0<strong>chaque logiciel doit \u00eatre personnalis\u00e9 pour s\u2019adapter \u00e0 chaque utilisateur<\/strong>.<\/p><p>Il y a dix ans, cette capacit\u00e9 de personnalisation passait syst\u00e9matiquement par le d\u00e9veloppement d\u2019une application sp\u00e9cifique pour chaque client.<\/p><p>Elle engendrait un cycle qui ne faisait que se r\u00e9p\u00e9ter : l\u2019application cr\u00e9\u00e9e \u00e9tait fig\u00e9e, elle ne b\u00e9n\u00e9ficiait pas ou peu des nouvelles fonctionnalit\u00e9s et, au bout de quelques ann\u00e9es, il fallait se rendre \u00e0 l\u2019\u00e9vidence : l\u2019application ne correspondait plus aux besoins et elle \u00e9tait devenu obsol\u00e8te. Donc, il fallait en d\u00e9velopper une nouvelle en repartant de z\u00e9ro, avec tous les co\u00fbts que cela supposait.<\/p><p>Pour un \u00e9diteur, ce cycle et cette <strong>approche \u00ab application jetable \u00bb<\/strong>, ne permettaientt pas de construire et d\u2019enrichir une base p\u00e9renne de fonctionnalit\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9809a27 elementor-widget elementor-widget-image\" data-id=\"9809a27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/programmation-logiciel.jpg\" class=\"attachment-large size-large wp-image-1837\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d2ecb elementor-widget elementor-widget-text-editor\" data-id=\"45d2ecb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il nous a fallu plusieurs ann\u00e9es et la stabilisation des standards du web pour trouver la solution \u00e0 ce probl\u00e8me.<\/p><p>D\u2019une part, nous avons d\u00e9velopp\u00e9 une\u00a0<strong>plateforme fonctionnelle g\u00e9n\u00e9rique<\/strong>\u00a0en utilisant toutes les fonctionnalit\u00e9s disponibles dans le c\u0153ur de notre technologie depuis sa cr\u00e9ation en 1999. Et oui, pour r\u00e9pondre \u00e0 cette question, des lignes de codes \u00e9crites en 1999, sont encore utilis\u00e9es dans pr\u00e8s des 10 millions de lignes de code de notre technologie.<\/p><p>D\u2019autre part, nous avons\u00a0<strong>syst\u00e9matis\u00e9 l\u2019identification des zones de personnalisation<\/strong>\u00a0pour chacune de nos fonctionnalit\u00e9s.<\/p><p>Ainsi, un socle technologique commun \u00e0 toutes nos solutions est mis \u00e0 disposition de tous nos clients. Il inclut des\u00a0<strong>dizaines de fonctionnalit\u00e9s g\u00e9n\u00e9riques<\/strong>\u00a0: gestion des projets, gestion du parc, approche collaborative, tableau de bord interactif, gestion multienseigne, gestion des zones d\u2019exclusion, scoring des zones et des emplacements, g\u00e9n\u00e9ration de rapports PDF et PPT\u2026<\/p><p>Mais pour chaque fonctionnalit\u00e9 g\u00e9n\u00e9rique, un ou plusieurs points de personnalisation ont \u00e9t\u00e9 identifi\u00e9s et permettent \u00e0 chaque client de profiter d\u2019une interface et d\u2019une exp\u00e9rience totalement unique et taill\u00e9e sur mesure.<\/p><p><strong>Depuis deux d\u00e9cennies les technologies ont \u00e9volu\u00e9 et pourtant les probl\u00e9matiques sont globalement les m\u00eames : analyser un emplacement, d\u00e9cider d\u2019une strat\u00e9gie, disposer des KPI pertinents\u2026<br \/>Depuis deux d\u00e9cennies nous exploitons l\u2019ensemble de la puissance mise \u00e0 notre disposition, et celle-ci double tous les 18 mois : les donn\u00e9es sont de plus en plus riches, les algorithmes de plus en plus complexes, les capteurs de plus en plus nombreux\u2026<br \/>Ainsi l\u2019intelligence artificielle a fait son entr\u00e9e dans notre technologie en 2010, boost\u00e9e par les puissances de calcul disponible dans le Cloud. De m\u00eame le Big Data est au c\u0153ur de notre m\u00e9tier et nous le pratiquons depuis\u2026 toujours.<\/strong><\/p><p>De grands mots donc, Intelligence Artificielle, Big Data, Cloud, mais qui n\u2019ont de sens que si les r\u00e9sultats sont pr\u00e9sent\u00e9s de fa\u00e7on digeste aux utilisateurs.<br \/>Cela a \u00e9t\u00e9 notre enjeu depuis notre cr\u00e9ation, et il y a peu de doute que cela le reste pour les ann\u00e9es \u00e0 venir tant les nouveaux supports pr\u00e9sentent \u00e9galement de nouveaux d\u00e9fis.<\/p><p>\u00a0<\/p><p><strong>\u00c0 propos de nos auteurs :<\/strong><\/p><p><strong><a class=\"text orange\" href=\"https:\/\/www.linkedin.com\/in\/luc-coiffier-54785812\/\" target=\"_blank\" rel=\"noopener\">Luc Coiffier<\/a>, Directeur G\u00e9n\u00e9ral d&rsquo;Asterop<\/strong><\/p><p>Luc Coiffier est co-fondateur et Directeur G\u00e9n\u00e9ral D\u00e9l\u00e9gu\u00e9 d\u2019Asterop. Il est particuli\u00e8rement en charge des aspects technologique, data et m\u00e9thodologique. Issu d\u2019une formation math\u00e9matique &amp; informatique, il a \u00e9galement \u00e9t\u00e9 Directeur R&amp;D et cr\u00e9ateur d\u2019un SIG fran\u00e7ais majeur.<\/p><p><strong>Et<\/strong><\/p><p><a class=\"text orange\" href=\"https:\/\/www.linkedin.com\/in\/dominique-saubion-821a1661\/?originalSubdomain=fr\" target=\"_blank\" rel=\"noopener\"><strong>Dominique Saubion<\/strong><\/a><strong>, Directrice du P\u00f4le Conseil Asterop<\/strong><\/p><p>Sp\u00e9cialiste en pilotage de projets d&rsquo;optimisation de la performance, Dominique Saubion poss\u00e8de plus de 10 ans d&rsquo;exp\u00e9rience en conseil en g\u00e9omarketing d\u00e9cisionnel. Avant cela, elle a travaill\u00e9 20 ans au sein d&rsquo;un grand groupe de distribution fran\u00e7ais, en management de projets d&rsquo;expansion et d&rsquo;am\u00e9lioration de l&rsquo;offre en magasin.<\/p><p>\u00a0<\/p><p><i>\u00a0<\/i><\/p><p><i>Leader de l&rsquo;optimisation des r\u00e9seaux de points de vente, Asterop cr\u00e9e des solutions personnalis\u00e9es et propose des donn\u00e9es de qualit\u00e9 pour fiabiliser vos d\u00e9cisions d&rsquo;implantation et de ciblage.<\/i><\/p><p><strong>Int\u00e9ress\u00e9 ? Nos \u00e9quipes commerciales\u00a0<i><a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/contactez-asterop\/\" target=\"_blank\" rel=\"noopener\">r\u00e9pondent \u00e0 vos question<\/a><\/i><\/strong><strong style=\"font-size: 18px;\"><a class=\"text orange\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/contactez-asterop\/\" target=\"_blank\" rel=\"noopener\"><i>s<\/i><\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a9563b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a9563b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77e7255e\" data-id=\"77e7255e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dec254d elementor-widget elementor-widget-heading\" data-id=\"7dec254d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pour aller plus loin...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3184f491 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3184f491\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-686100ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"686100ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1455f30f\" data-id=\"1455f30f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7564a327 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"7564a327\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/12\/analyzer-making-off.jpg);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Analyzer Online, le making of<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLes ann\u00e9es 2010 ont vu appara\u00eetre les smartphones, les tablettes num\u00e9riques et la g\u00e9n\u00e9ralisation du \"Cloud Computing\"...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/making-of-application-analyzer-online\/\">\n\t\t\t\t\t\tLire la suite\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11da4be9 elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"11da4be9\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/07\/recensement-1520.jpg);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">[Partie 1] Recensement Permanent, Une mati\u00e8re brute \u00e0 r\u00e9v\u00e9ler<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDepuis 2004, l'INSEE a mis en place le Recensement Permanent...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/recensement-permanent\/\">\n\t\t\t\t\t\tLire la suite\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a93028e\" data-id=\"7a93028e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c3d8ed elementor-cta--layout-image-left elementor-cta--mobile-layout-image-above elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"39c3d8ed\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/06\/data-lsa-1320.jpg);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Data LSA Quelles nouveaut\u00e9s ?<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLa base LSA, c\u2019est plus de 100 000 points de vente recens\u00e9s en France chaque ann\u00e9e. Cette base de donn\u00e9es...\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/www.asterop.com\/fr\/index.php\/base-lsa\/\">\n\t\t\t\t\t\tLire la suite\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de99729 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de99729\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d599469\" data-id=\"d599469\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-675e7ed elementor-widget elementor-widget-template\" data-id=\"675e7ed\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"6462\" class=\"elementor elementor-6462\">\n\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-46807ca7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46807ca7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e48ea6e\" data-id=\"6e48ea6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b5e138 elementor-widget elementor-widget-image\" data-id=\"67b5e138\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"210\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2020\/12\/Logo-asterop-blanc.png\" class=\"attachment-medium_large size-medium_large wp-image-5219\" alt=\"logo asterop blanc texte a droite\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14508d94 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"14508d94\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tRestez connect\u00e9 avec toute l'actualit\u00e9 Asterop,\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d598c elementor-widget elementor-widget-heading\" data-id=\"76d598c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">En recevant chaque semaine notre newsletter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3593e0 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"f3593e0\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6462\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"f3593e0\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Asterop\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email_footer elementor-col-40 elementor-md-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email_footer\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVotre adresse mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email_footer]\" id=\"form-field-email_footer\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Votre adresse mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_187bc01 elementor-col-40 elementor-md-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_187bc01\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom et pr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_187bc01]\" id=\"form-field-field_187bc01\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Nom et pr\u00e9nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-md\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\" elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2d90c4\" data-id=\"a2d90c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ab6e97d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ab6e97d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-224ae4dd\" data-id=\"224ae4dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2949b7bb elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2949b7bb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solutions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37de6996 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"37de6996\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/application-analyzer-online\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Online<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/logiciel-analyzer-desktop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Desktop<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/appli-analyzer-campaign-ciblage-isa\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer Campaign<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/logiciels-geomarketing-asterop\/analyzer-api-webservices\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyzer API<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3672ed98\" data-id=\"3672ed98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28409817 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"28409817\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Donn\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131803c2 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"131803c2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees\/donnees-exclusives-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exclusives<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-metiers\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M\u00e9tiers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/packs-de-data\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Packs de data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/donnees-internationales\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Internationales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3760d08e\" data-id=\"3760d08e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f4eefe elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61f4eefe\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a51bad0 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3a51bad0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/developpez-votre-reseau\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diagnostic<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotez-votre-reseau-points-de-vente\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pilotage<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/pilotage-communication\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/expertise-reseau-asterop\/autres-expertises\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Autres expertises<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-19cd5ddb\" data-id=\"19cd5ddb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f45ae6d elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6f45ae6d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ressources<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4948dd65 elementor-tablet-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4948dd65\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/blog-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/clients-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Nos Clients<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/recrutement-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Recrutement<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ressources<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/espace-service-presse-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Espace presse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/ressources-publications-asterop\/actualites-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Actus<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.asterop.com\/fr\/index.php\/entreprise-asterop-qui-sommes-nous\/partenaires-asterop\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Partenaires<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-86bfc46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86bfc46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-09ca168\" data-id=\"09ca168\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f4e598f elementor-tablet-align-center elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f4e598f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.etatlocaldemarche.com\/fr\/index.html\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">&#x276F; \u00c9tat Local de March\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-9324d9a elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9324d9a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27f036b\" data-id=\"27f036b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28346922 elementor-widget elementor-widget-heading\" data-id=\"28346922\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.asterop.com\/fr\/index.php\/mentions-legales-asterop-politique-confidentialite\/\">Mentions l\u00e9gales et politique de confidentialit\u00e9<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8877207\" data-id=\"8877207\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30f0106 elementor-widget__width-initial elementor-position-right elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"30f0106\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.linkedin.com\/company\/asterop\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/02\/linkedin.png\" class=\"attachment-thumbnail size-thumbnail wp-image-11639\" alt=\"\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0bbdb elementor-widget__width-initial elementor-position-right elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"4d0bbdb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.youtube.com\/channel\/UC9pFtVkuyWVtHGKXZqLMAGA\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.asterop.com\/fr\/wp-content\/uploads\/2021\/02\/youtube.png\" class=\"attachment-thumbnail size-thumbnail wp-image-11640\" alt=\"\" \/><\/a><\/figure><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f496496 elementor-widget elementor-widget-heading\" data-id=\"1f496496\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tous droits r\u00e9serv\u00e9s\u00a9 2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analyzer Online Le making of Auteurs : Dominique Saubion &amp; Luc Coiffier Temps de lecture : 8 min Contactez-nous Les ann\u00e9es 2010 ont vu appara\u00eetre les smartphones, les tablettes num\u00e9riques etla g\u00e9n\u00e9ralisation du \u00ab Cloud Computing \u00bb. Dans ce contexte, les comportements num\u00e9riques ont \u00e9volu\u00e9 dans le cadre personnel et professionnel. La population s\u2019est habitu\u00e9e 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