GeoIntelligence Retail

How do you optimize product, merchandising, and development strategies to meet the specifics of customer and market dynamics?

In today's retail environment, optimizing strategic planning, product and merchandising decisions, real estate expansion, capital investment, direct marketing campaigns and distribution requires timely and accurate insight into the dynamics of local, regional, and global markets and the consumers who live there. With Asterop GeoIntelligence Retail™, you can make more profitable decisions about product mix and merchandising based on the specifics of local markets. You can optimize development strategies and implement new store concepts based on local customer profiles. You can objectively analyze retail performance for each outlet in order to identify levers for improvement. And you can better understand the potential outcomes of local marketing and communication campaigns in order to rationalize their implementation.

GeoIntelligence Retail Benefits

• Increase revenue potential by realizing market share
• Understand spheres of influence and gain knowledge of your trading areas
• Estimate sales and quantify cannibalization
• Increase performance of existing stores
• Prioritize retail expansion and optimize retail network strategies
• Optimize merchandise mix with market-appropriate strategies
• Improve returns on direct marketing and promotional campaigns with better customer identification
• Stimulate development strategies for improved results
• Reduce risk on long-term real estate decisions

Software

• Location & Market Analytics
• Network Planning & Optimization
• Sales Forecasting
• Territory Optimization
• Direct Mail Optimization

Services

• Methodology & modeling consulting
• GeoIntelligence solution implementation

Data

• Demographics
• Expenditure potential
• Consumer segmentation
• Shopping center locations
• Your corporate or proprietary database