GeoIntelligence Consumer Goods

How do you optimize product strategies, sales, distribution, and advertising operations based on consumer preferences and buying habits?

Today’s wholesalers and consumer product manufacturers are under tremendous pressure to make better decisions about merchandise allocation, promotional and point of sale advertising, and sales force distribution. And yet, many critical questions remain. For example, how do you adapt your product range to the customer profiles in the trade area where your outlet is located? How do you manage your in-store promotional and information policies (point of sale advertising, etc.) for each different sales outlet? Or how can you best optimize and rationalize the organization of your sales force?

GeoIntelligence Consumer Goods Benefits

• Identify consumer preferences and buying habits
• Gain knowledge of the trade areas and spheres of influence of large and medium-sized stores zones, and their profiles
• Optimize product mix, strategies, store allocations, and resources
• Maximize sales, distribution, and advertising operation

Software

• Location & Market Analytics
• Network Planning & Optimization
• Sales Forecasting
• Territory Optimization
• Direct Mail Optimization

Services

• Methodology & modeling consulting
• GeoIntelligence solution implementation

Data

• Demographics
• Expenditure potential
• Consumer segmentation
• Shopping center locations
• Your corporate or proprietary database