GeoIntelligence Automotive

How do you optimize the performance of dealer trade areas, network development strategies, and target marketing campaigns to meet business objectives?

In the world of automotive manufacturing, actionable intelligence is the fuel that drives the entire business — from developing and launching new car models based on real-world customer demand to understanding the complexities of market demographics and social-economics across the entire network of dealers and distributors. Today’s automobile manufacturers must be able to make fast, profitable decisions to drive strategic planning, dealer network optimization, new car allocation, and direct and target marketing campaigns. Time and again, the automotive industry looks to GeoIntelligence™ Automotive to find their answers.

GeoIntelligence Automotive Benefits

• Identify new customers and retain existing ones
• Optimize product, marketing, and development strategies
• Evaluate interlinked network performance and prototype branch openings
• Analyze branch performance objectives and define commercial objectives
• Improve customer intelligence for more effective direct and target marketing campaigns
• Evaluate merger and acquisition opportunities
• Reduce risk on long-term real estate decisions

Software

• Location & Market Analytics
• Network Planning & Optimization
• Sales Forecasting
• Territory Optimization
• Direct Mail Optimization

Services

• Methodology & modeling consulting
• GeoIntelligence solution implementation

Data

• Demographics
• Expenditure potential
• Consumer segmentation
• Shopping center locations
• Your corporate or proprietary database