Asterop Segmentation

Asterop’s consumer segmentation system is based on three different segments of U.S. consumer behavior

This new segmentation reflects the complexity of American consumer buying behaviors. It provides retailers and services companies with a very targeted and predictive set of consumption behavior data, specifically developed around retail consumers.

Personal goods and services (23 clusters)

Home furnishings and equipment (20 clusters)

Fast moving consumer goods (16 clusters)

This new segmentation reflects the complexity of American consumer buying behaviors. It provides retailers and services companies with the most targeted and predictive set of consumption behavior specifically developed around retail consumers, and rejects the typical assumption made by competing vendors who believe that a single segmentation is enough to analyze the U.S. consumer landscape.