Expenditure potential

Asterop has introduced a new business intelligence dataset that will provide American retailers a new vision of U.S. demographic and consumer behavior and attitude. Asterop’s business intelligence dataset contains newly modeled localized estimates of sales expenditure by retail category delivering an accurate picture of consumer buying behaviors and retail sales potential in local markets across the U.S.

The consumer expenditure data served as the basis for Asterop’s recent market-potential survey and is optimized to provide sales expenditure estimates at the census block group level, across hundreds of product and services categories. This is based on the most important consumer survey panel produced by the Bureau of Labor Statistics.