Demographics

Asterop has introduced a new business intelligence dataset that will provide American retailers a new vision of U.S. demographic and consumer behavior and attitude. Asterop’s business intelligence dataset contains newly modeled demographics delivering an accurate picture of consumer buying behaviors and retail sales potential in local markets across the U.S.

Asterop’s U.S. demographics provide a clear picture of U.S. socio-economic characteristics, including accurate portrayals of current and emerging trends in U.S. society, through an innovative modeling approach using the Census Bureau’s yearly estimate.