Consumer segmentation

Asterop has introduced a new business intelligence dataset that will provide American retailers a new vision of U.S. demographic and consumer behavior and attitude. Asterop’s business intelligence dataset contains an innovative consumer segmentation system, delivering an accurate picture of consumer buying behaviors and retail sales potential in local markets across the U.S.

Asterop’s consumer segmentation system is based on three different segmentations of U.S. consumer behavior: personal good and services, home furnishings and equipment, and fast moving consumer goods. This new segmentation reflects the complexity of American consumer buying behaviors. It provides retailers and services companies with the most targeted and predictive set of consumption behavior specifically developed around retail consumers, and rejects the typical assumption made by competing vendors who believe that a single segmentation is enough to analyze the U.S. consumer landscape.

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