Thanks to its radical new approach to business intelligence, Asterop enables a revolution in US market study by publishing the results of a survey of market potential across all local U.S. markets using its new business intelligence dataset. The survey reveals striking amounts of underserved consumer demand across numerous product categories, totaling nearly $250 billion in untapped revenue potential.
The survey was conducted for all CBSAs (urban areas) with respect to their level of retail coverage and their household potential consumption by major product categories, using Asterop’s new and innovative dataset.
Regarding the most predominant retail product categories (apparel, food at home, hi tech goods, home improvement, furniture, decoration, personal goods and \services, household appliances, culture and sport), Asterop estimates that untapped potential at about US$ 250 billions. This amount represents the additional consumption that could be captured if retail capacity was perfectly matched to local demand, by product category.
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