About us

Asterop is the creator of the first business intelligence technology dedicated to strategic and operational marketing — helping companies around the world to optimize their sales, marketing, and commercial performance. Asterop's Business GeoIntelligence solutions are built upon a unique and powerful combination of innovative platform technology, sophisticated software components, and proprietary methodologies. Each solution can be tailored for specific business needs and includes advanced geo-spatial modeling, statistical analysis, and cross-referencing of customer, public, and private data — all designed to help companies identify, analyze, and prioritize new and emerging business opportunities and optimize existing sales and marketing programs to boost their bottom line.

Asterop has been growing rapidly in the international marketplace. In 2000, Asterop expanded in Japan through a strategic partnership with a local major player in the Business Intelligence field. ASTEROP entered the US market in 2005 when Asterop SA by the acquisition US californian-based company (Market Insite Group) which formed Asterop to address the North American market. ASTEROP is considered as one of the young european companies with the highest growing potential in the new business intelligence market.

Asterop’s mission

Asterop’s mission is to deliver the finest business intelligence platform for optimizing network performance and development strategies, and for identifying untapped growth potentials. We developed our Business GeoIntelligence solutions to give customers the ability to instantly recognize voids in the marketplace for stores, optimal merchandise offerings, and under-penetrated business opportunities. Our goal is to provide a single platform for our customers' business intelligence and decision-making needs throughout the world.

Fueled by Growing Customer Adoption

Asterop’s GeoIntelligence solutions have been adopted by leading companies in the retail, distribution, mass distribution, banking, insurance, automotive, telecom, and media industries — proving their decisional value added at the heart of development strategies.

Asterop’s client portfolio includes major names such as: IKEA, L'Oréal, Kingfisher, Ann Taylor, BNP-Paribas, Bare Escentuals, Kiels, Jos. A. Bank, Crate & Barrel, Jones Lang Lasalle, Viacom Outdoor, Galeries La Fayette, Intersport, Atlas Fly Crozatier, Aviva Assurances, Banque Populaire Lorraine Champagne, Bouygues Telecom, BRED, Coach, Conforama, Castorama, Crédit Agricole des Savoie, Crédit Lyonnais, Big Boy Restaurants, Domino's Pizza, Europcar, Groupama, Groupement des Mousquetaires, The Macerich Company, Monoprix, National Car Rental, Peugeot...